Grass-fed red meat campaign targets wealthy Chinese consumers
An eight million dollar, three year campaign to get wealthy Chinese to buy New Zealand beef and lamb is now underway.
Trade minister Todd McClay says he's received strong assurances that New Zealand's trade interests will not be adversely affected as a result of the Brexit vote.
McClay, in China for the G20 meeting of world trade ministers, met the EU trade commissioner Cecelia Malmström and other trade and economic ministers from Germany, France, Spain, Italy and the Netherlands. McClay says Malmström confirmed that NZ remains on track to negotiate an FTA with the EU.
"Considerable effort has been put in by both sides over the past few years as a high quality trade agreement is in all parties' interests," he told Rural News.
"We have a lot in common with the EU, including working toward further trade rules on agriculture, SMEs and services in the World Trade Organisation. This cooperation will continue, as will our access to the EU market, valued at $8.6 billion per year."
He says all parties spoke of the need for calm reflection and orderly discussions on trade.
McClay also met the UK trade minister, at the time Lord Price, and told him that NZ was interested in negotiating a two-party trade agreement with the UK once Britain was in a position to do so.
"Timing of a [two-party] agreement would depend on discussions the UK must first have with the EU, but we agreed it is in the interests of the UK and New Zealand to negotiate a high-quality agreement.... I have confirmed the NZ government will work with the UK on trade matters and look for opportunities to cooperate as soon as possible," he says.
At the G20 meeting McClay spoke to his counterparts from Argentina, US, Korea, Saudi Arabia, Indonesia, Mexico, Laos, Russia and China.
"The diversity of NZ trade means we are active in a wide range of markets. This meeting was an invaluable opportunity to progress our specific bilateral trade issues with these countries," he says.
Prime Minister Christopher Luxon says the relationship between New Zealand and the US will remain strong and enduring irrespective of changing administrations.
More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.
The a2 Milk Company (a2MC) says securing more China label registrations and developing its own nutritional manufacturing capability are high on its agenda.
Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.
As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.
Livestock can be bred for lower methane emissions while also improving productivity at a rate greater than what the industry is currently achieving, research has shown.
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