US targets NZ lamb!
US sheep farmers have set their sights on New Zealand lamb imports, claiming NZ sheep meat is decimating their industry.
Exciting new technology is now available to lure consumers to buy products, and a university high-tech researcher says New Zealand should take advantage of this.
Mahyar Osanlouy, a research engineer at Auckland University, also works part-time for the Auckland company Soul Machines, which specialises in virtual reality.
He says this technology has amazing possibilities for adding to the sophistication of marketing our products in supermarkets worldwide. He says the technology called ‘block chain’ can connect images all along a supply chain from a farm and can show these in a retail store.
“Imagine going into a supermarket and picking up a pack of meat. There is a screen above the freezer and as soon as you pick up the meat a whole lot of information about it appears on that screen,” he told Rural News.
“It tells you what sort of meat it is, where it’s come from – which country, which farm, whether it is premium quality and whether the animal was grass-fed or not plus lots of other information.”
Osanlouy says as NZ is well known globally as a producer of high-quality meat and other primary products, it is well positioned to take advantage of this technology.
“By implementing this technology NZ will help retain and increase its market share nationally and internationally. Consumers are looking for the story behind what they buy,” he explains.
“When they buy NZ lamb they want to know where it is coming from, the unique story behind it and anything to do with the provenance of the product.”
Osanlouy says NZ can use this technology to make consumers’ shopping experiences fun and more interactive.
Australia is looking at the technology and he predicts within a couple years it will be common in supermarkets worldwide.
OPINION: The distress that the politicians and bureaucrats are causing to the people of Wairoa and the wider Tairāwhiti is unforgivable.
Rural banker Rabobank is partnering with Food Rescue Kitchen on a new TV series which airs this weekend that aims to shine a light on the real and growing issues of food waste, food poverty and social isolation in New Zealand.
Telco infrastructure provider Chorus says that it believes all Kiwis – particularly those in the rural areas – need access to high-speed, reliable broadband.
World Veterinary Day falls on Saturday 27 April.
The Director General of MPI, Ray Smith says it's important for his department to celebrate the success of a whole range of groups and people around the country.
OPINION: The new government has clearly signalled big cuts across the public service.
OPINION: Your canine crusader is not surprised by the recent news that New Zealand plant-based ‘fake meat’ business is in…