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New Zealand's Envy apple took top spot in the US Apple Association’s fiercely competitive Apple Madness bracket tournament.
New Zealand's Envy apple took top spot in the US Apple Association’s (USApple) fiercely competitive Apple Madness bracket tournament.
The five week, five round online competition spotlighted 32 apple varieties and called on apple fans across the US to pick their favourite.
Throughout March, which is National Nutrition Month, Apple Madness earned at least 31,000 consumer votes, a 20% increase on last year’s inaugural tournament. A few weeks in and candidates had been whittled down to the final four before T&G’s Envy was named the overall winner early this month.
Envy was born using natural plant breeding methods, crossing Braeburn with Royal Gala apples, by Plant and Food Research.
T&G Global now owns the Envy trademark; it first planted it in NZ nine years ago. A year later T&G planted Envy in the US and the horticulture company expects to harvest at least two million cartons in the US alone by 2020.
T&G Global’s executive general manager pipfruit, Darren Drury, is thrilled Envy has been chosen by so many in the US as their favourite apple.
“Envy is selling extremely well in the US and in our other key overseas markets such as Thailand, China and Vietnam,” he says.
“We’re intending to increase global production significantly over the next eight years to keep up with the growing demand for this premium apple.
“New season Envy apples from Hawkes Bay, Nelson and Gisborne are also appearing in NZ stores from this month so Kiwis will also be able to enjoy the apple.”
As we move into the late-summer and autumn period, much of the country’s fruit growing regions are entering operationally critical windows of the horticultural calendar. The question on grower’s minds is ‘what is the outlook for the March-April harvest?’
Hawke's Bay apple grower Taylor Corporation says a standout 2026 season, coming after a few difficult years, is boosting optimism among growers.
The 2024-25 season apple harvest has “well and truly exceeded expectations”, says Apples and Pears NZ chief executive Karen Morrish.
Sales of premium brand Envy apples are booming in Taiwan.
New Zealand’s apple and pear industry has surpassed $1 billion in orchard gate returns (OGR) for the first time.
The Meat Industry Association of New Zealand (MIA) today announced that Chief Executive Officer Sirma Karapeeva has resigned from the role.
The winners of the 2026 Hawke’s Bay/Wairarapa Dairy Industry Awards were announced at the annual awards dinner held at Copthorne Solway Park in Masterton on Thursday evening.
Environment Southland is welcoming this week’s decision by the Environmental Protection Authority (EPA) to approve the release of Blaptea elguetai, a leaf‑feeding beetle that will help control the highly invasive Chilean flame creeper.
This March, the potato industry is proudly celebrating International Women’s Day on 8 March alongside the International Year of the Woman Farmer, recognising the vital role women play across every part of the sector — from paddocks and packhouses to research, leadership, and innovation.
Fruit trader Seeka posted a record profit and returns to shareholders in 2025.
Recent weather events in the Bay of Plenty, Gisborne/Tairawhiti, and Canterbury have been declared a medium-scale adverse event.
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