Nathan Guy is the new special agricultural trade envoy
Former Agriculture Minister and Otaki farmer Nathan Guy has been appointed New Zealand’s Special Agricultural Trade Envoy (SATE).
The event attracted over 130,000 visitors, including 500 international guests from 42 different countries.
Primary Industries Minister Nathan Guy has congratulated the National Fieldays Society for another successful event at Mystery Creek in Waikato.
The event attracted over 130,000 visitors, including 500 international guests from 42 different countries; expected to generate around $400 million into the New Zealand economy.
The four day Fieldays event kicked off on Tuesday night with Prime Minister John Key helping launch the Primary Industry 'Champions' initiative. This online campaign features Kiwi icons like Richie McCaw, Rob and Sonia Waddell, Sir David Fagan and many others.
"These well-known New Zealanders will help raise awareness of the primary sector and encourage young people to consider a career in this broad field," says Guy.
Ministers Steven Joyce and Guy officially opened the Fieldays Careers and Education Hub which provided a learning platform for urban and rural teenagers interested in the primary sector.
"I was very impressed by the eighty entrepreneurs that entered the innovation section. A lot of these ideas will be commercialised and help grow our agri-tech exports, which are worth over $1.2 billion per year," says Guy.
"The Situation Outlook for Primary Industries (SOPI) 2016 was released at Fieldays and proves how diversified the sector has become. While dairy export returns are lower, overall revenue has grown by $1 billon to nearly $37 billion. Strong growth in horticulture, beef, wool, forestry, food processing and seafood exports shows the primary sector in good heart.
"The Government also announced an extra $600,000 of funding to help strengthen local mental health networks for farmers and rural communities. This will help ensure we maintain the momentum achieved last year, while also putting a plan in place for the future."
A wide range of Ministers and MPs attended the Fieldays including Prime Minister John Key and Ministers Bill English, Steven Joyce, Paula Bennett, Jonathan Coleman, Todd McClay, Jo Goodhew and Louise Upston.
Legal controls on the movement of fruits and vegetables are now in place in Auckland’s Mt Roskill suburb, says Biosecurity New Zealand Commissioner North Mike Inglis.
Arable growers worried that some weeds in their crops may have developed herbicide resistance can now get the suspected plants tested for free.
Fruit growers and exporters are worried following the discovery of a male Queensland fruit fly in Auckland this week.
Dairy prices have jumped in the overnight Global Dairy Trade (GDT) auction, breaking a five-month negative streak.
Alliance Group chief executive Willie Wiese is leaving the company after three years in the role.
A booklet produced in 2025 by the Rotoiti 15 trust, Department of Conservation and Scion – now part of the Bioeconomy Science Institute – aims to help people identify insect pests and diseases.

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