Monday, 18 October 2021 11:25

Alliance announces Asia deal with Marks & Spencer

Written by  Staff Reporters
Alliance Group general manager sales Shane Kingston. Alliance Group general manager sales Shane Kingston.

Alliance Group is partnering with the global retail giant Marks & Spencer (M&S) on a range of value-add branded beef and lamb products in Singapore.

The M&S branded range, all further processed in New Zealand, is now available in 11 stores on the island, home to almost six million people.

The farmer-owned co-operative is supplying lamb mince and shoulder, French racked lamb, diced beef, minced beef and stir fry strips and sirloin, ribeye and fillet steaks.

Shane Kingston, general manager sales at Alliance Group, says M&S was looking for a trusted partner to help it meet the growing demand for protein in Singapore.

“This programme is the culmination of discussions between Alliance and M&S, which began almost two years ago. M&S recognised Alliance as a global trusted leader in the grass-fed free-range beef and lamb category.

“This partnership fits with our strategy to capture more market value and builds on our existing long-term relationship with M&S.”

The global retailer is targeting customers including locals, ex-patriates and premium ‘foodies’ customers with a promotional campaign underpinned by a ‘farmer to consumer’ story and a focus on quality.

M&S operates more than 1,500 stores across the globe and serves nearly 30 million customers every year.

More like this

Alliance Group's online sales surge

Online sales via Alliance Group’s online red meat delivery channel puresouthshop.com have grown significantly during the Covid-19 alert level restrictions.

National

Machinery & Products

New features on Case IH Optum

The latest Case IH Optum AFS Connect range features a new cab, interior and connectivity package designed to benefit both…

Sustainable battens and outriggers

A Christchurch based business has designed, developed, manufactured and released a modern alternative to the traditional wooden fencing batten.

» The RNG Weather Report

» Latest Print Issues Online

The Hound

No bull!

OPINION: Your canine crusader has had a wee bit of feedback about the new gender and sexual identity change being…

Tainted?

OPINION: This old mutt has questioned before the objectivity of research produced by Landcare Research on regenerative agriculture (RA).

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter