increase font size
Alliance Group general manager sales Shane Kingston.
Alliance Group is partnering with the global retail giant Marks & Spencer (M&S) on a range of value-add branded beef and lamb products in Singapore.
The M&S branded range, all further processed in New Zealand, is now available in 11 stores on the island, home to almost six million people.
The farmer-owned co-operative is supplying lamb mince and shoulder, French racked lamb, diced beef, minced beef and stir fry strips and sirloin, ribeye and fillet steaks.
Shane Kingston, general manager sales at Alliance Group, says M&S was looking for a trusted partner to help it meet the growing demand for protein in Singapore.
“This programme is the culmination of discussions between Alliance and M&S, which began almost two years ago. M&S recognised Alliance as a global trusted leader in the grass-fed free-range beef and lamb category.
“This partnership fits with our strategy to capture more market value and builds on our existing long-term relationship with M&S.”
The global retailer is targeting customers including locals, ex-patriates and premium ‘foodies’ customers with a promotional campaign underpinned by a ‘farmer to consumer’ story and a focus on quality.
M&S operates more than 1,500 stores across the globe and serves nearly 30 million customers every year.
Alliance Group chair Murray Taggart is looking forward to spending more time on farm as he steps down after a total of about 18 years on the meat co-operative's board, including the last 10 years as chairman. Nigel Malthus reports...
Meat processor and exporter Silver Fern Farms Ltd has joined fellow South Island-based meat company Alliance Group in reporting a big loss for the past year.
Alliance Group says following delayed livestock flows - due to ideal growing conditions in both the North Island and the southern South Island - sheep and beef processing numbers are starting to crank up in the move to autumn.
Former Ballance chief executive Mark Wynne is the new chairman for meat co-operative Alliance Group.
Alliance Group director Pat McEvedy has been voted off the board.
Federated Farmers president Wayne Langford is claiming “some real success” on the 12 policy priorities it placed before the Coalition Government.
Federated Farmers is throwing its support behind the Fast-track Approvals Bill introduced by the Coalition Government to enable a fast-track decision-making process for infrastructure and development projects.
The latest report from ANZ isn’t good news for sheep farmers: lamb returns are forecast to remain low.
Divine table grapes that herald the start of a brand-new industry in Hawke’s Bay have been coming off vines in Maraekakaho.
In what appears to be a casualty of the downturn in the agricultural sector, a well-known machinery brand is now in the hands of liquidators and owing creditors $6.6 million.
One of New Zealand’s deepest breeder Jersey herds – known for its enduring connection through cattle with the UK’s longest reigning monarch, Queen Elizabeth II – will host its 75th anniversary celebration sale on-farm on April 22.
