Grass-fed red meat campaign targets wealthy Chinese consumers
An eight million dollar, three year campaign to get wealthy Chinese to buy New Zealand beef and lamb is now underway.
He says the downturn has been short and sharp and hopes the recovery will be fast.
“Dairy will likely bounce back in a year, but it will take longer for meat and wool to get back to past levels,” he says Smith says for dairy, volatility may be the order of day but says there is a likely return to better farmgate pay outs with MPI predicting an $8.50 payout. He notes the problems the red meat sector is facing especially in China, but adds that the US meat market is currently very strong.
For Smith, horticulture is a rising star and says it has a lot going in its favour including consumer strong consumer demand for healthy foods such as kiwifruit. He says the apple and pear sector has recovered very well considering the devastation it suffered with Cyclone Gabrielle.
He says the other thing going for the horticultural sector is that it has the most balanced portfolio of consumer-friendly markets and is not reliant on one main market.
Agriculture Minister Todd McClay says it’s not been an easy year for the sector, but says his government is focused on backing farmers and growers and putting more money in their pockets so they can continue to adapt, evolve and innovate in the future. He says his government has already begun work on reducing the impact of Wellington bureaucrats on farming by cutting red tape and ensuring regulations are fit for purpose.
