Signs of a change in fortunes for red meat
Last year was tough for the red meat sector but there are positive signs, according to industry leaders.
The date holds special significance within the country’s history, commemorating the departure of the Dunedin from Port Chalmers in 1882, carrying the first shipment of frozen lamb to London. This pivotal moment marked the beginning of what has become New Zealand’s food and fibre industry.
Ag Proud chair John Pemberton says the journey of the Dunedin to London was more than a voyage, instead he says it was the start of Aotearoa’s journey as a “global food powerhouse”.
“National Lamb Day is our way of honouring this legacy, celebrating our incredible kai, and acknowledging every individual involved in its journey from farm to fork,” Pemberton says. “Let’s raise a chop in salute to our food champions!”
Beef + Lamb New Zealand Inc, which is responsible for the domestic promotion of beef and lamb, is supporting Ag Proud and the New National Lamb Day.
Chief executive Kit Arkwright says he’s pleased to be helping to establish an annual celebration.
“We hope this day can become an enduring yearly celebration of all New Zealand food, whether you’re producing it or simply love eating it, you can take a moment to appreciate how delicious New Zealand food and lamb is,” says Arkwright.
Those eager to be at the heart of the celebrations in person are encouraged to attend the Southern Fieldays at Waimumu near Gore, from 14-16 February.
