New Zealand's seasonal dairy system brings a need to maximise the number of days in milk, and this season the pressure is greater than ever upon farmers to achieve that.

Pasture-based dairy farming is a balance between managing the pasture and the cows to maximise sustainable profit, says DairyNZ.

Dairy farmers searching for efficiencies in their operation know that home-grown, fully-utilised pasture has always been the most cost-effective feed.

The best pastures in Waikato and Bay of Plenty have been identified.

Two new L Series square balers - the L330 and the L340 - will improve efficiency on farm, says machinery maker John Deere.

Kia has scored a triple triumph in one of the oldest design competitions in the world.

Milking equipment maker DeLaval says its Clover liner, launched in 2013, is has been well received by farmers.

The ploughing season is well underway with various regional associations having qualifying events as ploughmen gather enough points to gain entry to the 60th New Zealand Ploughing Championships.

Manawatu contractor Kerry Ploen is impressed with his first Lely Splendimo PC 330 mower, says Lely NZ.

US farm vehicle manufacturer Polaris says its strong growth in New Zealand is a result of relentless product innovation.

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