Friday, 01 April 2016 16:00

No place for bullies — Editorial

Written by  Sudesh Kissun

Fonterra and its farmer shareholders did not need this.

Times are tough on farm but Fonterra farmers are ploughing on, keeping a close eye on things they can control.

What they don't need is to be bailed up at the local pub or golf club by an irate contractor eager to gripe about Fonterra's bullying tactics.

In November Fonterra sent a generic letter to about 1000 NZ contractors, asking for more time to pay its bills. But suppliers have complained of bullying, after having their payment times extended to 61 days after the end of the invoicing month.

The suppliers got strong backing from many quarters; some business commentators who usually refrain from bashing Fonterra could not resist having a go at the co-op.

Speaking at the Future Farms Conference in Palmerston North, Waikato University professor of economics Frank Scrimgeour said the co-op's move was appalling and disappointing given it is the country's largest company.

Scrimgeour made it clear that in the past he has withheld negative comments about Fonterra but was speaking out now.

"I observe people in Waikato who have supplied services to Fonterra for more than 20 years, then they get 'a Dear John' letter; it's not even personalised.

"They get told the bills will not be paid for 90 days and that the co-op demands a price cut of 10%; that's not the way you do business.

"If you want to renegotiate a contract you face up to the supplier and talk face-to-face; this is very bad modelling, very unhelpful for the cause of dairying, very unhelpful for the reputation of Fonterra."

Scrimgeour says the dairy industry has to face many challenges that are not of its own making. Life's already difficult but Fonterra must play the game within the rules.

The message got home: at last week's half-year results announcement the Fonterra chairman read a prepared speech at the opening. He admitted Fonterra could have done a better job.

"We could have had better discussion with our vendors; we never intended to put any of our small businesses in a difficult situation."

But the damage is done; this is another clear example of Fonterra failing to get its message across to the masses.

Farmers want their cooperative to be a good corporate citizen. Such a heavy handed approach does little help to Fonterra's reputation.

Fonterra and its farmers prop up economies in regions and small towns nationwide; as the world's largest dairy exporter Fonterra has around 16,000 contractors worldwide. It has a social and moral responsibility to the country; bullying small rural contractors isn't the way to go.

More like this

No backing down

OPINION: Fonterra isn't backing down in its fight with Greenpeace over the labelling of its iconic Anchor Butter.

Entitled much?

OPINION: For the last few weeks, we've witnessed a parade of complaints about New Zealand's school lunch program: 'It's arriving late.' 'The portions are wrong.' 'I wanted caviar.'

Fonterra mulls options - sale or IPO

An outright sale of Fonterra’s global consumer business is more likely than a float, says Forsyth Barr senior analyst equities, Matt Montgomerie.

Fonterra updates earnings

Fonterra says its earnings for the 2025 financial year are anticipated to be in the upper half of its previously forecast earnings range of 40-60 cents per share.

Featured

Accident triggers traffic alert in barns, sheds

WorkSafe New Zealand is calling on farmers to consider how vehicles move inside their barns and sheds, following a sentencing for a death at one of South Canterbury’s biggest agribusinesses.

People expos set to return

Building on the success of last year's events, the opportunity to attend People Expos is back for 2025, offering farmers  the chance to be inspired and gain more tips and insights for their toolkits to support their people on farm.

SustaiN lands NZ registration

Ballance Agri-Nutrients fertiliser SustaiN – which contains a urease inhibitor that reduces the amount of ammonia released to the air – has now been registered by the Ministry of Primary Industries (MPI). It is the first fertiliser in New Zealand to achieve this status.

National

Miraka CEO steps down

The chief executive of Taupo-based dairy company, Miraka – Karl Gradon - has stepped down from the role for personal…

Machinery & Products

Bigger but not numb

When you compare a RAM 1500 or Chevrolet Silverado to a Ford Ranger or a Toyota Hilux, you will understand…

Good just got great

Already well respected in the UTV sector for performance, reliability and a competitive price point, CFMOTO has upped the ante…

Nedap NZ launch

Livestock management tech company Nedap has launched Nedap New Zealand.

» Latest Print Issues Online

Milking It

O Canada

OPINION: Donald Trump's focus on Canada is causing concern for the country’s dairy farmers.

Plant-based fad

OPINION: The fact that plant-based dairy is struggling to gain a market foothold isn’t deterring new entrants.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter