Sunday World reports that in a bid to find the most suitable breeding partner, farmers can go to an app called Sire Advice to select a suitable partner for the pride of their herd.
Sire Advice is allowing up to 4,000 farmers to swipe left or right to match their cows with the best bull and sire for them. The dating service for cows contains a database of information including fertility, weight, ancestry, milk production and quality.
And stats show that farmers are buying into the idea.
A report from the Irish Cattle Breeders Federation (ICBF) in 2021 revealed that 3,260 dairy farmers availed themselves of the sire advice facility.
