Expert Says Fonterra Backing Current Strategy With New CEO Appointment
The appointment of Richard Allen as Fonterra's new chief executive signals execution, not strategy, according to agribusiness expert Dr Nic Lees.
Last week, a group of activists scaled the dryer at Fonterra Te Rapa before unfurling a banner labelling the country’s biggest export earner a climate polluter.
Greenpeace is also suing Fonterra for claiming its Anchor brand butter is 100% New Zealand grass-fed. An online petition to stop Fonterra from using palm kernel expeller is also being run.
Why this sudden burst of activism? Milking It reckons it’s to do with Fonterra announcing a massive $1.1b profit last year and its second-highest milk price forecast on record for its hard-working farmers.
It’s clear Greenpeace cannot bear a successful Fonterra. Definitely, a case of sour grapes!
