Wednesday, 09 February 2022 09:30

Potato milk?

Written by  Milking It

OPINION: British supermarket chain Waitrose recently released its 2022 Food and Drink report, in which it predicts that potato 'milk' will be the biggest dairy alternative milk trend of 2022.

Yes, Forbes magazine reports that the humble spud could be the next big thing when it comes to alternatives to real milk.

Waitrose says the popularity of soy, almond, oat, and pea milk has increased in recent years and now it's the turn of potato milk.

Low in sugar and saturated far, it is - apparently - set to dominate coffee shop menus in the coming months.

The British supermarket chain is so confident in its prediction, it will be selling the only commercially available brand of potato milk on the market - a Swedish brand called DUG, owned by start-up Veg of Lund - from this month.

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