Tuesday, 28 July 2026 11:25

Farm Smarter, Not Harder

Written by Milking It

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New research suggests the ag sector can unlock a $2.9 billion increase in profitability, not by farmers and growing more, but by making their farming systems simpler.

The ANZ research says a 5% lift in farm revenue, combined with a 5% reduction in costs, could unlock an estimated $2.9 billion increase in profitability across the dairy, red meat, kiwifruit, arable and pipfruit sectors.

Gains on farm could come from better use of information, more efficient inputs, targeted automation, and practical applications of agritech and AI can help businesses reduce friction, improve decision-making and strengthen resilience.

It's a big number, but it is built on small, achievable gains.

Better timing, less waste, clearer information, fewer repeated problems - those are the kinds of improvements that compound over time, says the bank.

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