Gong for NH dealers
New Holland dealers from around Australia and New Zealand came together last month for the Dealer of the Year Awards, which recognises the top-performing dealerships across the New Holland network.
They saw it as a good way to generate public interest and get the police talking to people in rural communities.
Senior-sergeant Alasdair Macmillan says, “the New Holland tractor has exceeded our expectations, allowing us to play a larger part in local field days and giving us new opportunities to engage with the public”.
“Formerly at field days our site used to struggle to attract an audience, but now the public are intrigued and stop to ask us what the tractor is used for, which is exactly what we want.
“Many conversations end up in us getting information on criminal activity, which gives us a lot of useful insight into issues facing each community.”
So far in 2017 the tractor has traveled the South Island, attending eight events since January and visiting many towns from Queenstown to Oamaru.
