Monday, 20 February 2012 08:40

Production starts on school milk

Written by 

All hands are on deck today at Fonterra Brands New Zealand's (FBNZ) Takanini site as the first Fonterra Milk for Schools packs make their way down the production line and into the coolstore to wait for their ride to school.

FBNZ Business Manager Beverages, Craig Irwin, says the production run has been much anticipated by the team who are eager to get the programme up and running.

"We often have new products on the line, but they never create as much excitement as the Anchor packs' debut has today. Fonterra Milk for Schools is an incredible initiative and we're all honoured to be involved."

So far 81 Northland primary schools have signed up and are awaiting the first delivery of Anchor milk, due next month.

"The first production run is a milestone we've all been looking forward to and the programme launch is definitely the next. With the success of today's run we're set to have milk in schools on March 19 so Northland students can plan for an extra serving of nutrition from that day forward.

"Milk is a fundamental building block of good health and I'm thrilled that we're doing what we can to make it a part of our kids' diets," says Irwin.

Fonterra will be monitoring the Northland pilot over the first three terms to establish how to best introduce Fonterra Milk for Schools to primary schools nationwide and iron out practical details such as getting the milk to schools, serving it cool and recycling the packaging.

To find out more or register a school please visit www.fonterramilkforschools.com.

More like this

Chilled milk partnership

Last month marked one year since the launch of an innovative collaboration known as the PAUS Programme (Pay- As-You-Save), which has made it easier for Fonterra farmers to access next generation milk chilling technology.

Featured

Dairy-beef offering potential for savings

Beef produced from cattle from New Zealand's dairy sector could provide reductions in greenhouse gas emissions of up to 48, compared to the average for beef cattle, a new study by AgResearch has found.

Dairy buoyant

The Rabobank Rural Confidence Survey found farmers' expectations for their own business operations had also improved, with the net reading on this measure lifting to +37% from +19% previously.

Farmer confidence flowing back

Confidence is flowing back into the farming sector on the back of higher dairy and meat prices, easing interest rates and a more farmer-friendly regulatory environment.

National

Farm Source turns 10!

Hundreds of Fonterra farmers visited their local Farm Source store on November 29 to help celebrate the rural service trader's…

Climate-friendly cows closer

Dairy farmers are one step closer to breeding cow with lower methane emissions, offering an innovative way to reduce the…

Machinery & Products

A JAC for all trades

While the New Zealand ute market is dominated by three main players, “disruptors” are never too far away.

Pushing the boundaries

Can-Am is pushing the boundaries of performance with its Outlander line-up of all-terrain vehicles (ATVs) with the launch of the…

» Latest Print Issues Online

Milking It

Milking fish

OPINION: It could be cod on your cornflakes and sardines in your smoothie if food innovators in Indonesia have their…

Seaweed the hero?

OPINION: A new study, published recently in Proceedings of the National Academy of Sciences, adds to some existing evidence about…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter