increase font size
Chinese beverages using Fonterra products on display at the new application centre.
Fonterra has established its fifth application centre in China, but unlike the other four, the newest one is focused on beverage applications.
The facility opened last week and is based in the country's southern city of Shenzhen. It is equipped to design innovative solutions for the co-op's China customers.
"It's a huge milestone for Fonterra and Shenzhen is the perfect location for it," says Fonterra Greater China chief executive Teh-han Chow.
"Many of China's leading beverage customers are headquartered in Shenzhen where new ideas flourish due to the city's young population and innovative environment.
"We see great potential in combining Fonterra's high-quality dairy products with the rich flavours of Chinese beverages. This fusion is sure to create some exciting new products that will delight both consumers and industry players."
Consumer preferences in China are constantly changing. Health awareness has grown since Covid-19 which has increased dairy consumption. The government is also pushing for people to aim for a daily dairy intake of 300 to 500 grams.
"Our application centres allow as to help our customers to rapidly innovate to take advantage of the latest consumer trends," says Chow.
"Part of the success of our Foodservice business in China has been driven by the application centres which not only allow us to better support our customers but also better understand Chinese consumer preferences.
"The application centres boost our abilit to pick up on the latest trends in the food and beverage sector."
A total of 1,434 new kinds of non-alcoholic beverages were launched by key tea and beverage brands in China last year.
 |
|---|
|
Fonterra Greater China chief executive officer Teh-Han Chow at the launch. |
"The Shenzhen application centre provides a new platform to explore the diverse use of Fonterra products in beverages and provide innovative application solutions to meet the local needs of Chinese consumers,” says Chow.
The new application centre is also an important part of the co-op’s global R&D system.
Food technicians and chefs experienced in beverage production will be based at the application centre.
Their job will be to create an interactive and diverse experiential space for customers through product development seminars, demonstrations as well as live online tutorials.
Fonterra’s application centres are part of its strategy to bring the goodness of New Zealand milk to Chinese customers in innovative ways and continuing to partner with local Chinese companies to do so.
Fonterra recently completed digital upgrades of its two application centres located in Beijing and Shanghai.
While the Shenzhen application centre will be focused on beverage applications, it will also have bakery capacity. Likewise, the four other application centres have beverage application capacity.
Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.
OPINION: Farmer shareholders of two of New Zealand's largest co-operatives have an important decision to make this month and what they decide could change the landscape of the dairy and meat sectors in New Zealand.
OPINION: As CEO of the Dairy Board in the 1980s I was fortunate to work with a team of experienced and capable executives who made most of the brand investments that created the international consumer business Fonterra inherited. Soprole in Chile was the largest, but there were more than 20 countries where consumer marketing companies were established and Anchor and other brands were successfully launched.
Fonterra has delivered a fifth straight year of record organic milk price for farmer suppliers.
Fonterra says favourable weather conditions supporting pasture growth is boosting milk production.
Like many manufacturers around the world, European agricultural machinery and tractor manufacturers are currently operating in a difficult market environment. But they are heading to the world’s largest agricultural machinery event in Hanover next month with a degree of cautious optimism.
Established in 2021, the John Deere Technician of the Year Awards champion the important contribution parts and service technicians make to the Australian and New Zealand agriculture, construction and forestry industries.
Beef + Lamb New Zealand (B+LNZ) is calling on farmers from all regions to take part in the final season of the Sheep Poo Study aiming to build a clearer picture of how facial eczema (FE) affects farms across New Zealand.
New Zealand is closer to eradicating bovine TB than ever before, but possums remain a threat, says Beef + Lamb New Zealand.
Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.
The ACT Party says media reports that global dairy giant Nestle has withdrawn from the Dairy Methane Action Alliance shows why New Zealand needs to rethink its approach to climate.
OPINION: Dairy industry players are also falling by the wayside as the economic downturn bites around the country.
OPINION: Methane Science Accord, a farmer-led organisation advocating for zero tax on ruminant methane, will be quietly celebrating its first…
