Thursday, 02 September 2021 09:55

Mobile app developer changing hands

Written by  Staff Reporters

Software specialist Company-X is acquiring advertising agency Hot Mustard's app developing business.

The acquisition on September 1 comes after Hot Mustard's Sales App Centre managing director Paul Bell sought Company-X out.

"We were a specialist software company focused on agribuiness with a small team looking for an opportunity to work with a larger development company with more expertise and resources," Bell says.

"One of the reasons we approached Company-X is that is has some agribusiness clients, and a very good understanding of the agribusiness sector."

DeLaval, the worldwide leader in milking equipment and solutions is a long-term Company-X client. Company-X built a global e-learning solution for DeLaval. Company-X used the text to voice editor it built, Voxcoda, to provide narration in multiple languages.

Sales App Centre was incorporated in March 2012 and developed the first mobile apps for Ballance Agri Nutrients, DairyNZ and Zespri International.

"We specialise in apps for agribusiness," Bell said. "Including a lot of farmer-facing apps that need to work in the field where there is no internet connectivity."

Other Sales App Centre clients include CRV Ambreed, Farmlands Co-op Society, Giltrap Engineering and Primary ITO, Company-X will assume responsibility for app and systems development, including the associated databases and application programming interface (APIs).

Hot Mustard's new business unit Hum will retain responsibility for website development.

Bell said Sales App Centre clients could only benefit from the acquisition, as they will be working with a larger, better resources, broadly experience team, with a proven software development track record. Company-X also had comprehensive testing and support services.

Company-X co-founder and director Jeremy Hughes says while Hot Mustard's key strength is media and design, having Company-X own the software development space lets the two companies work to their respective strengths.

More like this

Farmers face tough decision

"Robust discussions" are expected when farmers gather early next year to discuss alternatives to the Emissions Trading Scheme (ETS).

Tributes to a dairy champion

Fonterra chairman Peter McBride has paid tribute to dairy industry leader John Luxton, who passed away earlier this month.

Tell NZ's world-leading story!

DairyNZ was keen for Climate Change Minister James Shaw to go into bat for Kiwi dairy farmers and the split gas approach at the recent COP26.

Zespri adapts to labour shortages

Zespri is ringing in major changes in its systems to deal with an expected shortfall of 6500 workers to pick this season's kiwifruit crop.

National

Tributes to a dairy champion

Fonterra chairman Peter McBride has paid tribute to dairy industry leader John Luxton, who passed away earlier this month.

Dairy tops organic exports

Dairy has been named as New Zealand’s largest organic sector with exports of $153.8 million, up 55% from 2017.

Machinery & Products

Gongs for John Deere

The tractor of the Year 2022 Awards, held at the recent EIMA show in Bologna, handed out a brace of…

Digital pre-start safety checks

According to numbers published by ACC, more than 60 farm-related injuries are reported every day, leaving much room for improvement.

JV for Bucket Test App

Irrigation NZ and global farm management company CropX have established a joint venture agreement for the Bucket Test app.

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Poo-powered BMW

OPINION: Car maker BMW is partnering with a California dairy farm to turn effluent into clean energy to power its…

Not bad

OPINION: New Zealand may be a minnow on the global stage but here’s another example how our ag sector punches…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter