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Sarah Wilson, NZW General Manager of Advocacy and General Counsel.
The United Kingdom Free Trade agreement, which came into force on 31 May, is very positive for the New Zealand wine industry, says Sarah Wilson, NZW General Manager of Advocacy and General Counsel.
"It will more closely align the winemaking standards across the two countries, and help reduce technical barriers to trade, by minimising burdens from certification and labelling requirements on New Zealand wine exports. It will also support future growth in the market, and encourage exporters to focus on the UK."
The UK is New Zealand's second largest export market for wine, with exports valued at more than $470 million last year. UK consumers appreciate the distinctive flavours, commitment to quality, and know New Zealand wine is a unique product that they can trust.
"This agreement is especially significant at a time when we are facing increasing costs across the industry, and it will make a big difference for those who export to the UK market," she says. "We thank Ministers and officials for their support and conduct of ongoing negotiations over the past few years, during what have been challenging and uncertain times."
Did you know that nearly 90% of total New Zealand wine sales occur offshore? That simple number means our wine businesses are the most export oriented of all the global wine industries. It also makes our sector especially sensitive to any changes in the trade rules that govern the access of our wines into international markets.
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