Overbearing?
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Management practices that aim to cull the poor performers rather than boost the best are a key to success for Canterbury deer farmer Stu Stokes.
Improved market conditions for venison are expected for the 2021 season, according to industry body Deer Industry NZ (DINZ).
While the deer industry faces several challenges in the short term, there will be a strong rebound in New Zealand venison sales once global demand recovers.
While the deer industry faces several challenges in the short term, there will be a strong rebound in New Zealand venison sales once global demand recovers.
Venison is hitting a ‘sweet spot’ of better prices, wider markets and reduced seasonality in prices, claims the industry.
Sales of New Zealand chilled venison are growing, boosting returns to New Zealand deer farmers, even though overall venison production is down.
Venison exporters and Deer Industry NZ (DINZ) are promoting new cuts to chefs to increase returns from the whole deer carcass and to help keep venison on restaurant menus.
A major new campaign to encourage Europeans to eat venison in the summer has been launched in Belgium.
The deer industry hopes its good prices will stem the decline of the national deer herd and even cause a slight increase, Deer Industry NZ chief executive Dan Coup says.
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