Beef + Lamb New Zealand’s chief executive Sam McIvor says the environment is at the heart of everything sheep and beef farmers do.

Farmers are hearing that Beef + Lamb NZ is “putting your money where our mouth is” as it launches an innovative research partnership.

Beef + Lamb NZ (BLNZ) says the recent signing of the CTPP deal will put NZ at least on par with Australia in the Japanese beef market, and especially in the rapidly expanding grass-fed meat market in Asia.

Beef + Lamb NZ’s chief executive has made a stinging attack on Britain and the European Union over their plans to introduce inflexible quotas for sheepmeat to the two entities when Brexit occurs. 

Beef + Lamb NZ chief executive Sam McIvor reckons NZ sheep and beef farmers, as a sector, have an opportunity to be world-leading stewards of the natural environment and sustainable communities. 

The impact of the outbreak of Mycoplasma bovis is a wakeup call for everyone in the agriculture sector, says Beef + Lamb NZ’s chief executive Sam McIvor.

Farmers and meat processors are welcoming the conclusion of the Comprehensive and Progressive Agreement for the Trans-Pacific Partnership (CPTPP) negotiations in Tokyo.

The red meat sector wants to know what attributes in beef and lamb products are important to key consumers and how it influences their purchase decisions.

The Government’s announcement of $44 million to support freshwater improvement projects is welcomed by Beef + Lamb New Zealand (B+LNZ).

Mandatory country of origin labelling (MCoOL) can often be used as a measure that raises doubts about imports, says Beef+Lamb NZ chief executive Sam McIvor.