Baseball caps, overalls and jackets are a familiar aspect of aftermarket promotion. But Fendt has taken an interesting step further.

German manufacturer Fendt has released details of its new sixth generation 900 series tractors, which will be a big focus at Agritechnica later in the year.

Industry leading technology will be plentiful on the AGCO site at Fieldays, says New Zealand manager Peter Scott.

Fendt was once a brand that many farmers and contractors aspired to own.

Northland farmer Ivan Stanisich has a herd of 215 milking cows, a 40ha avocado orchard and in his spare time is developing another 37ha of avocados.

Omarama Contractors David and Prue O’Neill (t/a David O’Neill) offer cultivation, baling, silage, direct drilling and mulching services and at the height of the season employ up to 22 staff.

Many tractor manufacturers are talking about autonomous operation, most going about it by modifying existing products.

The JCB Fastrac is a little like Vegemite — you either love it or hate it — but it has now been around for 25 years.

Fendt has long pushed the boundaries of new tractor technology.

The Fendt 700 Vario (145-240hp) has undergone major upgrades, the distributor reports.