Friday, 16 August 2024 11:55

Tractor sales take a dip

Written by  Mark Daniel
There’s been a sharp downturn in the global demand for tractors and machinery. There’s been a sharp downturn in the global demand for tractors and machinery.

As a sign of the times, a sharp downturn in the global demand for tractors and machinery has seen some of the global players announcing lacklustre half yearly results.

AGCO, the parent company of Fendt, Massey Ferguson and Valtra, has reported net sales of around US$6.2 billion, a decrease of 13.7% on the same six months in 2023. This result is on the back of a 12.1% downturn in the first three months of the year, meaning the second quarter, with sales of US$3.2 billion was down 15.1% compared to 2023.

The company says the result paints a picture of weakening market conditions and significant production cuts, the latter to help reduce the company’s and dealer inventories. They also note that declines in commodity prices and subsequently reduced farm income has tempered farmer sentiment, further reducing global demand.

A spokesman for the company commented, “In the first half of 2024, retail tractor industry demand fell by an average of 8.0% across the three major regions of North America, South America and Europe.” In Western Europe, retail tractor sales decreased 5.0% during the first half of 2024, while growth in Germany, Turkey and France was offset by reduced sales across all other European markets – the weakest conditions eventuating in Italy, the UK and Scandinavia. Looking ahead, AGCO expects demand to soften for the rest of 2024, with a full year of net sales at around US$12.5 billion.

In the blue and maroon tractor camp, CNH Industrial is blaming lower demand for the 16% drop in net sales in its second three months of this year to US$5.49 billion. While Agriculture – Case IH, New Holland and Steyr – delivered the largest share of the total at US$3.91 billion, the figure was 20% lower than the US$4.89 billion in 2023.

Industry volume was down 11% year on year for tractors under 140hp in North America, but up 2% for 140hp+ tractors. The combine market was down 5%, South American tractor demand was down 10% and combines was down 26%, while by contrast, Asia Pacific tractor sales were up 1% and combines demand up 4%. Again, looking ahead, forecasts suggest weaker demand, with agricultural machinery net sales likely to be down by 15% to 20%.

On the machinery front, Kuhn Group net sales in the first six months of this year fell to around €733 million, a fall of around 17%. Kuhn Group parent company Bucher Industries says lower prices for agricultural products, higher interest rates and fewer subsidies continue to make farmers cautious in terms of investment.

Like the tractor sector, inventories of machinery in the dealer network remains high, leading to lower demand in all regions, especially in Brazil, Europe and North America. For the second half of the year, expected demand will continue to be affected by the volatile environment. Overall, Kuhn Group expects sales to decrease and the operating profit margin to be lower.

More like this

Hose runner saves time and effort

Rakaia-based equipment manufacturer Pluck’s Engineering will soon start production of a new machine designed to simplify the deployment and retrieval of temporary water troughs used in winter break feeding.

Case IH partners with Meet the Need

Tractor manufacturer and distributor Case IH has announced a new partnership with Meet the Need, the grassroots, farmer-led charity working to tackle food insecurity across New Zealand one meal at a time.

Canterbury farmer saves time with spreader upgrade

With a focus on producing their own on-farm dairy feed requirements, it would be safe to say that the Fleming family are no strangers to a fertiliser spreader on their North Canterbury farm, near Culverden.

The JAC of all trades at National Fieldays

Already causing a stir in the burgeoning ute sector, JAC (“Jack”) has raised its profile by being named as the latest major sponsor of June’s National Fieldays, where it will officially introduce its top-of-the-line T9 4WD double cab ute to the market, joining its fleet of 100% EV and Cummins diesel trucks.

New Holland combines crack 50 years

New Holland is celebrating the 50th anniversary of the introduction its Twin Rotor threshing and separation technology, which has evolved from a single model in 1975 to a range today, led by the new CR10 and CR11.

Featured

Case IH partners with Meet the Need

Tractor manufacturer and distributor Case IH has announced a new partnership with Meet the Need, the grassroots, farmer-led charity working to tackle food insecurity across New Zealand one meal at a time.

25 years on - where are they now?

To celebrate 25 years of the Hugh Williams Memorial Scholarship, Ravensdown caught up with past recipients to see where their careers have taken them, and what the future holds for the industry.

Rockit Global appoints COO

Rockit Global has appointed Ivan Angland as its new chief operating officer as it continues its growth strategy into 2025.

National

Machinery & Products

Iconic TPW Woolpress turns 50!

The company behind the iconic TPW Woolpress, which fundamentally changed the way wool is baled in Australia and New Zealand,…

» Latest Print Issues Online

The Hound

Keep it up

OPINION: The good fight against "banking wokery" continues with a draft bill to scrap the red tape forcing banks and…

We're OK!

OPINION: Despite the volatility created by the shoot-from-the-hip trade tariff 'stratefy' being deployed by the new state tenants in the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter