The importance of seeing regularly to your wellbeing will be the focus of Farmstrong’s site at Fieldays.

Organiser of the rural wellbeing programme Farmstrong say it has exceeded expectations in its first year, supporting on average 1000 people each week to live and farm well.

Comedy and musical group ‘Sons of a Bitch’ and singer Mel Parsons are preparing for their North Island Woolsheds Tour starting October 19.

Dairy farmers Neil and Glenda Gray are ready to swap the paddock for the tarmac as they prepare for the Farmstrong Fit4Farming Cycle Tour.

Farmstrong is a fresh initiative to promote the wellbeing of all farmers and growers in New Zealand.

Ian Kirkpatrick wears Lycra and he's not afraid to admit he rather likes it.

Beef + Lamb New Zealand is calling on sheep and beef farmers to rise to the Farmstrong Cycle Challenge and get some kilometres under their belts.

Farmstrong say they are pleased with level of interest they received at this year's Fieldays, with 70 farmers getting a free health check and 376 testing their physical health.

Federated Farmers president William Rolleston, himself a doctor, is full of praise for the Farmstrong initiative, saying it’s great to see the approach to mental health being treated in such a positive way. 

FMG insurance chief executive Chris Black says while farmers have plans and systems in place to manage their land, stock and machinery, they generally lack a plan for their own personal wellbeing.