Rural News' irreverent and hypothetical look at what's happening in the farming world.

Farmers, you aren't alone! The Reserve Bank has joined you on drought watch.

Australian Clinton Dines will take up the board position made vacant by Sir Ralph Norris on November 25 at the annual meeting.

Fonterra has launched a new application centre in Guangzhou.

Wool prices eased for most types again this week for the North Island, says NZ Wool Services International marketing executive, Malcolm Ching.

As part of their Living Water partnership, Fonterra and DOC are supporting an international partnership to secure a safe flight path for NZ's bird of the year.

Fonterra has received approval by the Beingmate Baby and Child Food board to establish a joint venture to purchase the co-op's Darnum plant in Australia.

Who says the Chinese never fail?

New Zealand’s oldest dairy brand has opened up new markets with its first consumer foray into Ethiopia and Australia.

An international brand expert says New Zealand has a lot of work to do on its international branding.