Tuesday, 17 November 2015 14:45

No fear of job exports

Written by  Pam Tipa
SFF chief executive Dean Hamilton. SFF chief executive Dean Hamilton.

In the short time Silver Fern Farms (SFF) has so far spent with its soon-to-be joint partner Shanghai Maling, the Chinese firm has begun ordering product made and packaged in NZ for sending shelf-ready to China.

SFF chief executive Dean Hamilton told a recent China Business Summit that Shanghai Maling's investment of $360m in Silver Fern Farms (subject to Overseas Investment Office approval) in return for 50% ownership is a game-changer in a complex market.

"The growing middle class, if they can afford it, will buy imported safe food," he says.

"We aren't about to build a plant in Uruguay or China; they want this product 100% made in NZ. This is a tremendous outcome of this investment in terms of economic development and employment falling into [the NZ] market.

"We're excited that retail-ready [product] packaged in this market will be a significant growth area for us."

Hamilton says Shanghai Maling can bring some real value to the company on several fronts, including access to an inland customer clearance business, which allows them to bypass the port clearance system; and the company knows how to handle chilled product and understands the supply chain.

"Between themselves and Bright they have over 6000 supermarkets. So in trying to get product into a complex part of the end market, there is opportunity to leverage those supermarkets to
put us in a unique position."

"They have a direct-to-home business operating now," Hamilton concluded.

More like this

Danger & opportunity

The Chinese word for crisis combines the characters for danger and opportunity, says Cloudy Bay’s Estate Director Yang Shen.

SFF comfortable with wage subsidy stance

Silver Fern Farms (SFF) says it applied for the wage subsidy to ensure it could retain workers when production levels decreased by up to 50% at some of its processing sites. 

SFF helps to ‘Meat the Need’

Silver Fern Farms says it is helping sponsor new charity – Meat the Need – so its farmer suppliers can donate meat to those New Zealanders who need it most.

Featured

Parker dropped the EU FTA ball – Nats

Don’t blame the European Union for its “unacceptable” offer to NZ agriculture in current FTA negotiations, blame David Parker, says National's trade spokesman.

 

Grief over grain drain

A whole generation of farmers don’t seem to know about the advantages of feeding NZ-grown grain to livestock, claims Jeremy Talbot.

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Fat chance

OPINION: This old mutt has always believed that any hopes of a possible free trade deal – that is any…

Health & safety?

OPINION: WorkSafe and workplace safety legislation dominate the daily operations of the private sector, including farms.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter

Popular Reads

Honda to quit ATVs in Aus

Honda Australia has signalled it will stop selling quads/ATVs in that country as the discussion about the effectiveness of Crush…