Reports that China has threatened action against key exports such as dairy and kiwifruit if New Zealand investigated a complaint about Chinese steel imports are "completely overblown".

Meat exporter Alliance Group has dispatched a new range of market-ready retail packs to China.

Silver Fern Farms chairman Rob Hewett says it fully supports the 50:50 partnership with Shanghai Maling.

The North Island wool auction received revived support this week with an improved 81% of the 5700 bales selling.

Meat Industry Association chief executive Tim Ritchie says uncertainty in the EU as a result of Brexit is one of the causes of a higher exchange rate.

Zespri brand kiwifruit has become a symbol of status and wealth in China.

Prime Minister John Key's visit to the UK and Europe last week was good timing given the Brexit decision.

A European Union diplomat says EU farmers cannot be blamed for low farmgate milk prices.

Trade minister Todd McClay says he's received strong assurances that New Zealand's trade interests will not be adversely affected as a result of the Brexit vote.

Food fraud is estimated to cost the global food industry $US49 billion a year, with New Zealand companies bearing their share of the brunt.