Fonterra Expands China Foodservice Business with New Anchor Essence Cream
Fonterra is strengthening its foodservice presence in China with the launch of a new cream for professional bakeries at Bakery China 2026 in Shanghai.
Dairy attracted $1.3 billion -- 28% of the $3.4b invested in agri -- whereas sheep and beef ventures attracted a mere $300 million (9%). China was the single-biggest overseas investor in NZ dairy and sheep and beef.
The report, prepared by KPMG with the Overseas Investment Office, shows that between January 2013 and December 2015 about $3.4b was invested in NZ by overseas companies and individuals in a range of agribusiness ventures. This accounted for 13% of the $26.3 billion invested in various NZ sectors including real estate, energy and financials.
China was the largest investor in dairy but France (13%) and the USA (9%) were also in the mix. In sheep and beef, investment from China/Hong Kong was the highest (15%), then Japan (13%) and the US (10%).
KPMG’s global head of agri, Ian Proudfoot, says while China is a dominant investor in dairy, the US, Canada and Europe are also big in other agri-related ventures.
“China is certainly the biggest investor in dairy now, but I’m not sure this will be case in the future,” he says. “What NZ wants is a balanced portfolio of investors, in particular those who want to drive and create value from their investments here.”
Proudfoot refers to concerns in NZ about Chinese investment, the influence of the Chinese state on investment policy and that country’s focus on food security.
“Through Yili they have invested in the Oceania Dairy business in the South Island, but that asset would not have been built without Chinese investment,” he told Rural News. “Without the Yashili investments at Pokeno that would not have happened. They are creating jobs and opportunities for us to produce into higher value product streams.”
Proudfoot believes NZ needs partners well connected to markets and says if a Chinese partner can do this, that is positive.
He also notes concerns expressed about Chinese-owned companies in NZ putting pressure on local ones in the Chinese market.
“I don’t see that as a problem although the nature of the Chinese economy is about connection and relationship. So if you have good relationships and strong connections, that facilitates doing business in the Chinese market.
“So maybe the Chinese-owned companies in NZ have an easier track, but I don’t see them making it difficult for others.”
Proudfoot refers to interesting statistics on the amount of liquid milk going into China: Germany is sending 4L for every 1L NZ sends.
“What the Chinese are looking for is high-quality dairy products that meet their needs and I think they are going to look to NZ to increase the delivery of this product.”
Sheep and beef has potential and needs overseas investment, Proudfoot says.
“Some farmers have been sitting on large amounts of capital in their land and are not highly geared.
“From an investment perspective, they are relatively ‘lazy businesses’ and potentially that means there is opportunity to gear these businesses up and invest more in technology.”
However, Proudfoot concedes getting technology into the red meat sector is complex, requiring care in assessing risks and benefits to ensure investments are fit for purpose.
Surprisingly the report says most freehold land being bought by overseas investors is in Canterbury, Otago and Southland – 49% of the land purchased.
Proudfoot says the positive story from the research is that offshore entities see NZ market as a place worth investing in.
