Friday, 18 March 2016 15:55

How wrong? — Editorial

Written by 
Fonterra's 'Black Tuesday' announcement last week poses a number of questions. Fonterra's 'Black Tuesday' announcement last week poses a number of questions.

Fonterra's 'Black Tuesday' announcement last week that the current season forecast payout will be cut to $3.90/kgMS poses a number of questions.

Firstly, how are dairy farmers expected to survive on such a low payout, especially when DairyNZ estimates that farmers need a payout of $5.25kg/MS to break even? And if the current world oversupply persists, how long will the scenario of low payouts continue?

Farmers and bankers may be able to handle one season of no returns, but the latter, especially, are unlikely to tolerate this if nil or poor returns continue for two or three more years.

But the real question must be, how has Fonterra managed to make such a hash of predicting this season's payout? Granted, forecasting is not an exact science, but does the co-op not employ a team of highly paid analysts and in-market experts to provide it with all the necessary information?

Frankly, these guys couldn't pick horses, never mind dairy price trends: their record is appalling and not just in this current season. Just how accurate were they last season in predicting the $8.40 payout?

For the current season Fonterra's experts kicked off their market pick at $3.85, then changed it to $4.60, then at the start of the year changed it to $4.15 and now they have retreated to $3.90.

The company has blamed a 'perfect storm' of circumstances for the pricing volatility it has experienced. It has pointed to problems such as lower demand from the Chinese and Russian markets as a major factor in the global 'imbalance' of the international dairy trade. It also noted the impact of European production increasing faster than expected.

Weren't we told that one benefit of TAF was the requirement for Fonterra to regularly update the market? One would have thought that with this kind financial discipline in place the dairy co-op would be far better at forecasting prices and international supply pressures. Apparently not!

Chief executive Theo Spierings and his team of international executives can fairly expect tough questions from farmers and others about their performance – or lack of it. While Spierings and Co come under the blowtorch, so too must Fonterra's board which does after all decide the payout level. They must carry the can for having got it so persistently wrong.

Perhaps the current 'strategic rethink' the co-op is undergoing should include a serious look at the make-up of the board and its dominance of farmer suppliers. These guys may be good at milking cows, but they seem to be rubbish at anything else to do with the international dairy market.

More like this

Milk price certainty

Westland Milk has reaffirmed its commitment to pay farmer suppliers 10c above Fonterra farm gate milk price for the following two seasons.

Featured

Vaccinate against new lepto strain

A vet is calling for all animals to be vaccinated against a new strain of leptospirosis (lepto) discovered on New Zealand dairy farms in recent years.

TV series to combat food waste

Rural banker Rabobank is partnering with Food Rescue Kitchen on a new TV series which airs this weekend that aims to shine a light on the real and growing issues of food waste, food poverty and social isolation in New Zealand.

National

Celebrating success

The Director General of MPI, Ray Smith says it's important for his department to celebrate the success of a whole…

Cyclone's devastating legacy

One of the country's top Māori sheep and beef farms is facing a five-year battle to get back to where it…

Machinery & Products

Factory clocks up 60 years

There can't be many heavy metal fans who haven’t heard of Basildon, situated about 40km east of London and originally…

PM opens new Power Farming facility

Morrinsville based Power Farming Group has launched a flagship New Zealand facility in partnership with global construction manufacturer JCB Construction.

» Latest Print Issues Online

The Hound

Cut with care

OPINION: The new government has clearly signalled big cuts across the public service.

Bubble burst!

OPINION: Your canine crusader is not surprised by the recent news that New Zealand plant-based ‘fake meat’ business is in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter