Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
He points to a recent advertisement where Fonterra was looking for a top new spin doctor to massage the dairy company's messages to farmers.
The advert calling for interested parties stated: "Whanaungatanga, our Co-operative spirit gives us all a common strength and purpose. Manaakitanga is how we care for all our people who are at the heart of what we do... Kaitiakitanga ensures we take care of the land. Whakaohoohoo constantly inspires ourselves... Come join our whānau. You, me, Us Together Tātou tātou.”
Stone the crows, a number of flummoxed suppliers asked yours truly, "Is Fonterra a farmer dairy co-op or another politically-correct government department?"
Good question.
