Wednesday, 15 February 2023 09:21

Woke milk

Written by  The Hound

OPINION: A mate of the Hound's reckons that while the princess of wokeness (former PM Ardern) may have left the building, the country's largest dairy co-op is fully ensconced with her style.

He points to a recent advertisement where Fonterra was looking for a top new spin doctor to massage the dairy company's messages to farmers.

The advert calling for interested parties stated: "Whanaungatanga, our Co-operative spirit gives us all a common strength and purpose. Manaakitanga is how we care for all our people who are at the heart of what we do... Kaitiakitanga ensures we take care of the land. Whakaohoohoo constantly inspires ourselves... Come join our whānau. You, me, Us Together Tātou tātou.”

Stone the crows, a number of flummoxed suppliers asked yours truly, "Is Fonterra a farmer dairy co-op or another politically-correct government department?"

Good question.

More like this

Make it 1000%!

OPINION: The appendage swinging contest between the US and China continues, with China hitting back with a new rate of 125% on the US, up from the 84% announced earlier.

Own goal

OPINION: The irony of President Trump’s tariff obsession is that the worst damage may be done to his own people.

No more pines!

Forests planted for carbon credits are permanently locking up NZ’s landscapes, and could land us with more carbon costs, says the Parliamentary Commissioner for the Environment (PCE).

Group hug!

OPINION: Forest & Bird and farmers don't often find themselves on the same side of an issue, with F&G's litigious tendencies often pitting the two groups against each other.

Featured

Farmers urged not to be complacent about TB

New Zealand's TBfree programme has made great progress in reducing the impact of the disease on livestock herds, but there’s still a long way to go, according to Beef+Lamb NZ.

Editorial: Making wool great again

OPINION: Otago farmer and NZ First MP Mark Patterson is humble about the role that he’s played in mandating government agencies to use wool wherever possible in new and refurbished buildings.

National

Machinery & Products

Farmer-led group buys Novag

While the name and technology remain unchanged and new machines will continue to carry the Novag name, all the assets,…

Buhler name to go

Shareholders at a special meeting have approved a proposed deal that will see Buhler Industries, the publicly traded Versatile and…

» Latest Print Issues Online

The Hound

Make it 1000%!

OPINION: The appendage swinging contest between the US and China continues, with China hitting back with a new rate of…

Own goal

OPINION: The irony of President Trump’s tariff obsession is that the worst damage may be done to his own people.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter