Wednesday, 15 February 2023 09:21

Woke milk

Written by The Hound

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OPINION: A mate of the Hound's reckons that while the princess of wokeness (former PM Ardern) may have left the building, the country's largest dairy co-op is fully ensconced with her style.

He points to a recent advertisement where Fonterra was looking for a top new spin doctor to massage the dairy company's messages to farmers.

The advert calling for interested parties stated: "Whanaungatanga, our Co-operative spirit gives us all a common strength and purpose. Manaakitanga is how we care for all our people who are at the heart of what we do... Kaitiakitanga ensures we take care of the land. Whakaohoohoo constantly inspires ourselves... Come join our whānau. You, me, Us Together Tātou tātou.”

Stone the crows, a number of flummoxed suppliers asked yours truly, "Is Fonterra a farmer dairy co-op or another politically-correct government department?"

Good question.

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