Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
However, it seems that Fonterra is still refusing to hold 'in person' media attendances at its corporate announcements - the latest example was the co-op's recent annual results unveiling.
Despite taking place a good two weeks after the Government dropped all the Covid protocols, the dairy giant's media managers still won't allow journalists to front up at Gumboot castle and quesiton the chairman and executive team in person.
Access was only granted by phone or weblink - which is never as useful or enlightening as face-to-face.
It begs the question - if it no longer has the excuse of using Covid health requirements in fronting the media in person -what is Fonterra, its chair and leadership trying to hide?
