Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
Fonterra's recent unilateral announcement that a 'voluntarily limit' of 3kg of PKE/cow/day may be a sop to the greenies or a proactive response to consumer signals. Either way, it has sparked healthy debate among farmers. But they need accurate information to talk meaningfully. So it is unhelpful to see incorrect information published by the Australian-owned and controlled publisher Fairfax. For the record, NZ imported 2.01 million tonnes of PKE in 2013, not 2.01 billion as reported by the Aussies. Bit of a difference, cobbers.
