No backing down
OPINION: Fonterra isn't backing down in its fight with Greenpeace over the labelling of its iconic Anchor Butter.
The Hound’s mate reckons it would be one of the toughest roles round, given that 1000 or so co-op employees are in for the chop as part of Fonterra’s current restruc- ture. The job ad euphemistically says, “Fonterra is going through a period of significant change and you will be responsible for imple- menting employee communi- cations strategies across the co-op...”. In other words, the job is to tell the lucky 1000 or so people nominated by the dairy giant’s big cheeses – in the nicest possible way – that they are in for the big DCM (don’t come Monday). Good luck with that!
