Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
It recently announed that over the next three months, Agriculture Minister Todd McClay will be joined by Mark Patterson, in his role as Minister for Rural Communities and delegation as Associate Minister responsible for wool on a national woolshed roadshow.
"Under my delegation as Minister responsible for wool I will be working with farmers to rebuild the industry into a strong sector that recognises the exporting and sustainability potential of the product," Patterson says.
Perhaps a better way to go would be a detailed look into the effectiveness of the Strong Wool Action Group (SWAG) - chaired by Rob Hewett - that despite major taxpayer funding has done SFA to lift the profile or prices of NZ strong wool.
