Several groups - as well as a fair few government-funded bodies - seem to be cashing in on the regen bandwagon.
One is a group called 'Calm the Farm' - a self-described investment service that aims to "help" conventional farmers to convert to regenerative agriculture.
Its founders are Nathalie Whitaker of Give A Little, data analytics expert Mike Taitoko and physicist Shaun Hendy.
If that last name rings a bell, that's because it is the the same Shaun Hendy from the University of Auckland's Te Punaha Matatini (TPM), the Government's favoured 'Covid modelling' outfit.
It seems Hendy is not content with just clipping the ticket on Covid, to the tune of more than $6 million for Covid-19 modelling from TPM, but is now also keen to cash in on the regen ag fad as well!
