Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
The Australian Manuka Honey Association (AMHA) has responded to a recent study published by NZ’s Unique Manuka Factor Honey Association (UMFHA), calling it “laughably self-serving”.
The offending UMFHA ‘study’, conducted back in early February, tested over 40 foreign samples claiming to be manuka honey.
The study found that all foreign samples failed to meet New Zealand government manuka identification tests and that only New Zealand honey was thus able to claim to be true manuka honey.
The AMHA has now upped the ante by serving its NZ counterpart with legal correspondence ordering it to “cease and desist”. It looks like, this time, it is the Aussies accusing us of underhand – or is that underarm – tactics when it comes to marketing manuka honey.
