Over 1,200 Exhibitors Confirmed for Fieldays 2026
More than 1200 exhibitors will showcase their products and services at next month’s National Fieldays, with sites nearly sold out.
OPINION: The Hound reckons the decision by Fieldays to hold the event in summer turned out to be a bit of a fizzer.
Not only were the number of exhibitors down on the amount who were usually there, but so was attendance.
This year’s total crowd size was estimated to be only around 75,000 – compared to the 130,000 or so who normally turn up to Fieldays in June.
In fact, one exhibitor reckoned the crowd was so sparse they could have fired a shotgun down one of the roads and not hit anybody!
However, according to Fieldays CEO Peter Nation, the low number of attendees meant it was all about “quality not quantity”.
One wag told your old mate that Mr Nation appeared to be channelling the hapless lawyer Denis Denuto from the Aussie cult movie ‘The Castle’, claiming it was all about the ‘vibe’ rather than facing the reality!
Horticulture New Zealand says proposed changes to the Plant Variety Rights Act 2022 will drive innovation, investment and long-term productivity.
More than 1200 exhibitors will showcase their products and services at next month’s National Fieldays, with sites nearly sold out.
Despite difficult trading conditions for European machinery manufacturers brought about conflicts in Ukraine and Iran, alongside the United States imposing punitive tariffs, Italian manufacturer Maschio Gaspardo, has seen turnover increase 12% in 2025 to €390 million (NZ$775m) with a net profit of €11.2 million (NZ$22.3).
New Zealand innovation company Techion, best known for its animal diagnostics platform, FECPAK has signed an exclusive strategic partnership with Farmlands to bring independent animal health disease intelligence to its customers.
Zespri says it welcomes the recently signed Western Bay of Plenty Regional Deal, describing it as an important step towards supporting growth in the region and for New Zealand's kiwifruit industry.
Troubled milk processor Synlait has lost its third chief executive in five years.

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