Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
According to an Australian media report, New South Wales farmer Ken Turner had the RSPCA knocking on the door of his Boorungie Station (130km from -Broken Hill) acting on a tip-off. He was told People for the Ethical Treatment of Animals (PETA) had complained to the RSPCA that a farm worker swore at sheep during shearing sessions. The group presented footage of ‘verbal abuse’ believed to have been recorded by an undercover operative working at the same station. Apparently the rude words were distressing the flock. “None of [the sheep] actually told me they were offended,” a bemused Turner said on radio.
