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OPINION: The Hound reckons that meat company Silver Fern Farms is now drinking from the same Kool Aid trough as the anti-farming types at Greenpeace.
The company claims it wants to be the "world's most sustainable grass-fed meat company" and this new strategy includes "committing to a 'Regenerative' future"!
As the Hound's mate says, this is interesting, when no one can actually define what 'Regenerative Ag' (RA) actually is.
How will the 50% Chinese-owned company defined what qualifies as RA and what does not?
Will it be employing its fellow RA advocates from Greenpeace to audit its suppliers to ensure they are meeting RA measures?
Does this mean that SFF will no longer take part in the Sunday night auctions and will only take livestock that is produced on farms by approved regenerative methods?
Or is this just greenwash marketing, as many suspect?
Silver Fern Farms has announced a major capital investment valued at over $100 million to redevelop freezing, cold storage, and automation facilities at its Finegand Site near Balclutha.
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A day after selling its consumer businesses, Fonterra has settled a civil claim, filed by Greenpeace, out of court.
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Silver Fern Farms chief executive Dan Boulton says the meat processor wants to find ways of getting product destined for Middle East markets into those markets as opposed to try and place them elsewhere.
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North Otago farmer Leilani Lobb has been named the 2026 Dairy Women’s Network (DWN) Regional Leader of the Year.
There's optimism emerging among farmers on the Chatham Islands after years of an irregular and poor shipping service.
Bay of Plenty leader and General Manager of Te Tawa Kaiti Lands Trust, Hinehou Timutimu, has been announced as the 2026 Fonterra Dairy Woman of the Year.
A large-scale modern orchard development in coastal Mid-Canterbury is expected to eventually produce 116 million apples a year from 900,000 trees while also becoming a significant employer for the region.
Silver Fern Farms has announced a major capital investment valued at over $100 million to redevelop freezing, cold storage, and automation facilities at its Finegand Site near Balclutha.
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