Wednesday, 28 July 2021 11:00

Oh yeah?

Written by  The Hound

OPINION: The Hound reckons that meat company Silver Fern Farms is now drinking from the same Kool Aid trough as the anti-farming types at Greenpeace.

The company claims it wants to be the "world's most sustainable grass-fed meat company" and this new strategy includes "committing to a 'Regenerative' future"!

As the Hound's mate says, this is interesting, when no one can actually define what 'Regenerative Ag' (RA) actually is.

How will the 50% Chinese-owned company defined what qualifies as RA and what does not?

Will it be employing its fellow RA advocates from Greenpeace to audit its suppliers to ensure they are meeting RA measures?

Does this mean that SFF will no longer take part in the Sunday night auctions and will only take livestock that is produced on farms by approved regenerative methods?

Or is this just greenwash marketing, as many suspect?

More like this

Dodgy!

OPINION: If you believe Maori Party president John Tamihere’s claim that “nothing dodgy” occurred at Manurewa Marae during the last election, the Hound has a bridge to sell you.

Oblivious

OPINION: Despite clear and negative feedback from the peasantry, the mainstream media have decided that their excrement doesn’t stink and they’re going to continue riding their moral high horse into oblivion.

Non, Paris!

OPINION: Critics of NZ’s commitment to the Paris Accord, such as Groundswell and others, continue to push for an exemption for ag, arguing that the threat of trade retaliation is more hypothetical than real.

Waffle man

OPINION: Prime Minister Christopher Luxon sometimes can't escape his own corporate instinct for evasion, and in what should have been a soft interview with ZB's Mike Hosking, Luxon unnecessarily "made a meal of it", to paraphrase Hosking.

Featured

Pāmu farm opens gate to urban visitors

For many urban New Zealanders, stepping into Pāmu’s Pinta dairy farm near Taupo last month was the first time they had had the chance to experience farm life up close.

Afimilk appoints new general manager

Afimilk, a global dairy farm management solutions provider, has appointed Justin Miller as the new general manager for New Zealand and Australia.

National

Machinery & Products

Alpego eyes electric power harrow

Distributed by OriginAg in New Zealand, Italian manufacturer Alpego recently showed its three metre Alysium electric power harrow at the…

» Latest Print Issues Online

The Hound

Dodgy!

OPINION: If you believe Maori Party president John Tamihere’s claim that “nothing dodgy” occurred at Manurewa Marae during the last…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter