Wednesday, 28 July 2021 11:00

Oh yeah?

Written by  The Hound

OPINION: The Hound reckons that meat company Silver Fern Farms is now drinking from the same Kool Aid trough as the anti-farming types at Greenpeace.

The company claims it wants to be the "world's most sustainable grass-fed meat company" and this new strategy includes "committing to a 'Regenerative' future"!

As the Hound's mate says, this is interesting, when no one can actually define what 'Regenerative Ag' (RA) actually is.

How will the 50% Chinese-owned company defined what qualifies as RA and what does not?

Will it be employing its fellow RA advocates from Greenpeace to audit its suppliers to ensure they are meeting RA measures?

Does this mean that SFF will no longer take part in the Sunday night auctions and will only take livestock that is produced on farms by approved regenerative methods?

Or is this just greenwash marketing, as many suspect?

More like this

Leaky waka

OPINION: Was the ASB Economic Weekly throwing shade on Reserve Bank governor Adrian Orr when reporting on his speech in Washington recently?

Know-it-alls

OPINION: A reader recently had a shot at the various armchair critics that she judged to be more than a bit preachy, telling sheep farmers how they "must learn" and "embrace change" and various other platitudes that armchair critics bandy about on LinkedIn and on the speaker circuit in 'NZ agbiz'.

Mixed legacy

OPINION: You're never as good as when you're dead, and with due respect to Theo Spierings' family, the Hound can't let the death of the former Fonterra CEO pass without mentioning the parlous state he left Fonterra in when he exited in 2018 - having pocketed well north of $30 million over seven years.

Dead in the water

OPINION: In a victory for common sense over virtue signalling, David Parker's National Policy Statement (NPS) work on freshwater is now dead in the water.

Meat sector unity

Farmers are welcoming potential collaboration between the country's two major meat processors.

Featured

LCAs tackle false narratives

The quest to measure, report and make sense of the energy that goes into food production has come a long way in the past 25 years.

OSPRI's costly software upgrade

Animal disease management agency OSPRI has announced sweeping governance changes as it seeks to recover from the expensive failure of a major software project.

Organic sector backtracks on GE

Organics Aotearoa New Zealand (OANZ) says the Government’s new gene editing and genetic modification reforms could leave New Zealand as an outlier on the global stage.

National

Food charity to hold online auction

Meat the Need, New Zealand’s dedicated charity delivering locally sourced protein meals to food-insecure communities, is launching an online National…

Machinery & Products

An ideal solution for larger farms

Designed specifically for large farms that want to drill with maximum flexibility, efficiency and power, the new Lemken Solitair ST…

Landpower increases its offering

Landpower and the Claas Harvest Centre network will launch the Claas Scorpion and Torion material handling solutions to the market…

» Latest Print Issues Online

The Hound

Leaky waka

OPINION: Was the ASB Economic Weekly throwing shade on Reserve Bank governor Adrian Orr when reporting on his speech in…

Know-it-alls

OPINION: A reader recently had a shot at the various armchair critics that she judged to be more than a…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter