Arable advocacy?
OPINION: Spare a thought for the arable farmer, squeezed on one side by soft global prices and on the other by limits on further yield increases.
While they dress it up as 'advancing mankind', the reality is, it is just an excuse to show off how obscenely rich and publicity-hungry they all are.
Your old mate was a little irked by the holier-than-thou attitude of Branson.
The Virgin boss claims he does not eat meat because he is worried about the impact of farming on climate change.
However, he doesn't mind burning tonnes of carbon flying people around the world to get to his New Mexico base and take off to space.
Surely a few steaks and the odd drink of milk is far less damaging to the planet than all the rocket fuel Branson used in his self-indulgent space flight!
