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OPINION: A recent Official Information Act (OIA) release shows that the Government paid almost $30k to an ‘advertising guru’ for key advice that shaped its disastrous $3 million Three Waters advertising campaign last year.
The OIA shows that advertising consultant Kim Wicksteed was paid $25,024 for a ‘marketing and communications’ strategy for Nanaia Mahuta’s Three Waters reforms.
Wicksteed was also paid an additional $3,588 to participate in the – wait for it – “Three Waters Reform Programme Critical Friends Advisory Group”.
His advice shaped the contentious and much pilloried advertising, featuring poorly drawn comic characters and green slime coming out of taps, which cost the Department of Internal Affairs more than $3 million.
The advertising campaign aimed to muddy the waters and show that local councils were doing a poor job.
Ultimately it failed to win
OPINION: NIWA has long weathered complaints about alleged stifling of competition in forecasting, and more recently, claims of lack of transparency by the Crown-owned entity - spurred by its refusal to release information under the OIA about its conduct around Cyclone Gabrielle and the Hawke's Bay flooding.
OPINION: Adding to calls to get banks to 'back off', NZ Agri Brokers director Andrew Laming has revealed that the banking structure massively favours lending to housing, at the expense of the productive sectors, particularly agribusiness.
OPINION: Just as they did in 2016 when Trump beat Clinton, liberals in the media are crying "how did this happen?"
OPINION: About as productive as a politician's taxpayer-funded trip to Hawaii, as cost-effective as an OSPRI IT project, and as smart as the power-company pylon worker, the Hound gives you the NZ Post business strategy:
OPINION: Was the ASB Economic Weekly throwing shade on Reserve Bank governor Adrian Orr when reporting on his speech in Washington recently?
Prime Minister Christopher Luxon says the relationship between New Zealand and the US will remain strong and enduring irrespective of changing administrations.
More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.
The a2 Milk Company (a2MC) says securing more China label registrations and developing its own nutritional manufacturing capability are high on its agenda.
Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.
As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.
Livestock can be bred for lower methane emissions while also improving productivity at a rate greater than what the industry is currently achieving, research has shown.
OPINION: NIWA has long weathered complaints about alleged stifling of competition in forecasting, and more recently, claims of lack of…
OPINION: Adding to calls to get banks to 'back off', NZ Agri Brokers director Andrew Laming has revealed that the…
