Tuesday, 10 May 2022 11:55

Muddy waters!

Written by  The Hound

OPINION: A recent Official Information Act (OIA) release shows that the Government paid almost $30k to an ‘advertising guru’ for key advice that shaped its disastrous $3 million Three Waters advertising campaign last year.

The OIA shows that advertising consultant Kim Wicksteed was paid $25,024 for a ‘marketing and communications’ strategy for Nanaia Mahuta’s Three Waters reforms.

Wicksteed was also paid an additional $3,588 to participate in the – wait for it – “Three Waters Reform Programme Critical Friends Advisory Group”.

His advice shaped the contentious and much pilloried advertising, featuring poorly drawn comic characters and green slime coming out of taps, which cost the Department of Internal Affairs more than $3 million.

The advertising campaign aimed to muddy the waters and show that local councils were doing a poor job.

Ultimately it failed to win

More like this

Be afraid

OPINION: Your old mate hears some of the recent uptick in farmer confidence has slipped since the political polls started leading a bit to the left, away from the current coalition of National, Act and NZ First.

Trust us!

OPINION: Ther'es a reason politicians rank even lower than John Campbell in the most trusted profession surveys.

Don't hold back!

OPINION: ACT MP Mark Cameron isn’t everyone’s cup of tea, but he certainly calls it how he sees it, holding nothing back when ‘climate scientists’ had a crack at Kiwi farmers recently:

Sorry, not sorry

OPINION: Did former PM Jacinda Ardern get fawning reviews for her book?

Arise Sir Paddy

OPINION: Missed out on a knighthood in the King’s Birthday Honours, again?

Featured

Horticulture exports hit $8.4B, surge toward $10B by 2029

A brilliant result and great news for growers and regional economies. That's how horticulture sector leaders are describing the news that sector exports for the year ended June 30 will reach $8.4 billion - an increase of 19% on last year and is forecast to hit close to $10 billion in 2029.

National

Machinery & Products

Calf feeding boost

Advantage Plastics says it is revolutionising calf meal storage and handling, making farm life easier, safer, and more efficient this…

JD's precision essentials

Farmers across New Zealand are renowned for their productivity and efficiency, always wanting to do more with less, while getting…

» Latest Print Issues Online

The Hound

Be afraid

OPINION: Your old mate hears some of the recent uptick in farmer confidence has slipped since the political polls started…

Trust us!

OPINION: Ther'es a reason politicians rank even lower than John Campbell in the most trusted profession surveys.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter