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OPINION: A recent Official Information Act (OIA) release shows that the Government paid almost $30k to an ‘advertising guru’ for key advice that shaped its disastrous $3 million Three Waters advertising campaign last year.
The OIA shows that advertising consultant Kim Wicksteed was paid $25,024 for a ‘marketing and communications’ strategy for Nanaia Mahuta’s Three Waters reforms.
Wicksteed was also paid an additional $3,588 to participate in the – wait for it – “Three Waters Reform Programme Critical Friends Advisory Group”.
His advice shaped the contentious and much pilloried advertising, featuring poorly drawn comic characters and green slime coming out of taps, which cost the Department of Internal Affairs more than $3 million.
The advertising campaign aimed to muddy the waters and show that local councils were doing a poor job.
Ultimately it failed to win
OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities Party, labelled by some as the 'LinkedIn Greens' for their corporate spin on Green-esque 'tax the rich' policies.
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in Westminster is a salient warning for us.
OPINION: Proponents of regenerative agriculture tend to be naturally aligned with a 'green mindset', so they will be nonplussed with their new mates in the US of A.
OPINION: Mike Chapman, former chief executive of levy-funded HortNZ, has thrown out a challenge to farmers and growers to put their levy-funded industry organisations under the same scrutiny as fertiliser, electricity, labour and freight.
A fair question has been raised about how member-funded organisations should conduct themselves when taking a public position on any given issue.
Conversions of sheep and beef farms to forestry have slowed, however new research from Beef + Lamb New Zealand (B+LNZ) suggests land of value for food production remains at risk.
OPINION: A simpler, clearer, more effective Recognised Seasonal Employer (RSE) scheme.
Too many farmers put reclaiming excise duty on petrol into the "too-hard" basket, says farm accounting software provider, Farm Focus.
Tatua Co-operative Dairy Company has confirmed that chair and director Stephen Allen will retire at the co-operative's annual general meeting (AGM) on 3 December 2026, ending 30 years of service, including more than 20 years as Chair.
The Parliamentary Commissioner for the Environment, Simon Upton, wants environmental information to be treated as critical national infrastructure.
A Morrinsville business celebrating its 30th birthday has shaken up the street scene in the Waikato township.
OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…
