Synlait unveils tree-planting scheme
Synlait Milk is establishing an industrial-scale native plant nursery at its Dunsandel headquarters as the centrepiece of a wide-ranging environmental initiative.
Despite O’Connor having the ‘Cuddler in Chief’ (PM Ardern) in tow at the launch, the PSC strategy was insipid – coming up with the big idea that NZ will become a world leader in regenerative agriculture and the oh-so woke Māori concept of Taiao!
No wonder this forgettable piece of work was released so that it would disappear in the pre-Xmas madness.
However, while the PSC is under the auspice of MPI, that organisation’s legions of communications advisors and PR were all too busy. Instead, the PSC – no stranger to freely spending taxpayer funds – hired an expensive, Auckland-based PR agency to spin its strategy.
No amount of money or PR spin will ever make a silk purse out of this pig’s ear of a policy!
