Despite claims by Agriculture Minister Damien O’Connor that a new report will be the plan “to revitalise New Zealand’s strong wool sector…” there’s widespread belief it will do no such thing.
Despite O’Connor having the ‘Cuddler in Chief’ (PM Ardern) in tow at the launch, the PSC strategy was insipid – coming up with the big idea that NZ will become a world leader in regenerative agriculture and the oh-so woke Māori concept of Taiao!
No wonder this forgettable piece of work was released so that it would disappear in the pre-Xmas madness.
However, while the PSC is under the auspice of MPI, that organisation’s legions of communications advisors and PR were all too busy. Instead, the PSC – no stranger to freely spending taxpayer funds – hired an expensive, Auckland-based PR agency to spin its strategy.
No amount of money or PR spin will ever make a silk purse out of this pig’s ear of a policy!