Tuesday, 08 October 2024 14:55

Lost the room?

Written by  The Hound

OPINION: Beef+Lamb NZ has run a roadshow to sell its new strategy.

Thirty meetings, which a total of just 400 farmers attended – barely a baker’s dozen per meeting.

Given that there are some 23,400 sheep & beef farms in NZ (BLNZ Farm Facts 2021) the low turnout suggests a huge wave of apathy afflicting B+LNZ’s funders.

The roadshow followed the 2024 AGM which featured a poorly-timed attempt to hike directors’ fees and one of the worst-ever voter turnouts at just 12%.

At the time, chair Kate Acland blamed farmers’ busy schedules, ‘divisive’ social media and climate change remits for the low turnout.

What’s the excuse this time?

On top of the cost of the roadshow, B+LNZ spent a fortune promoting it.

The Hound humbly suggests the ‘no show’ suggests they’d already lost the room.

More like this

Featured

Penske NZ Appoints Stephen Kelly as General Manager

Penske Australia & New Zealand has appointed Stephen Kelly as the general manager of its Penske NZ operations, effective immediately In this role he will oversee all NZ branch operations, including energy solutions, mining, commercial vehicles, defence, marine, and rail, while continuing to be based at Penske’s Christchurch branch.

National

Machinery & Products

» Latest Print Issues Online

The Hound

Half A Brain

OPINION: When Donald Trump returned to the White House, many people with half a brain could see the results for…

Inconvenient Truths

OPINION: Media trust has tanked because of what media's more woke members do and say.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter