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OPINION: This old mutt has to giggle when organisations try to jump on bandwagons.
A recent example is when Fonterra decided it would get in on the International Women's Day trend.
However, its attempt to show just how woke it is turned out to be a PR fiasco.
Firstly, the dairy co-op announced it would hold a special panel to mark International Women's Day with a discussion on 'breaking the bias'.
Problem was all the members of its discussion panel were men.
Predictability, social media - i.e. people with too much time on their hands - took umbrage and outrage about the gaff.
Fonterra was then forced to quickly backtrack and include a couple of women in the panel, as well as apologise for being such a terrible sexist, unthinking monstrosity.
Maybe the dairy co-op should just stick to collecting, manufacturing and selling milk and leave the PC, woke claptrap to others.
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A four year trial has reaffirmed that mixing plantain into dairy pastures can help reduce nitrogen losses to freshwater while maintaining milk production and profitability, say researchers.
Fonterra has opened its upgraded Chengdu Application Centre, bringing New Zealand dairy expertise closer to customers in one of China's fastest-growing regions.
Tatua chair Stephen Allen says he leaves the co-op with a deep sense of gratitude for the people who have contributed to its success.
Federated Farmers president Colin Hurst and his family raised a glass of milk last week to toast the start of a new addition to their farming operation at Makihihi, south of Timaru.
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"What's for dinner?" may sound like a simple question, but for many Kiwi parents, answering it has become a job in itself.
Fifty Eight years ago, on the 16th of August 1968, August Claas, the founder of the harvesting company and father of Helmut Claas, personally presented a Claas Senator combine harvester to Scottish farmer John Steven.
New Zealand consumers are paying more for beef mince than ever before, with the average retail price now sitting above $24 per kilogram, according to Rabobank.
State farmer Pamu has delivered its strongest operating result on record.
Four years since it was first detected in New Zealand, researchers and growers now know much more about management of maize pest fall armyworm (FAW).
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