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OPINION: This old mutt has to giggle when organisations try to jump on bandwagons.
A recent example is when Fonterra decided it would get in on the International Women's Day trend.
However, its attempt to show just how woke it is turned out to be a PR fiasco.
Firstly, the dairy co-op announced it would hold a special panel to mark International Women's Day with a discussion on 'breaking the bias'.
Problem was all the members of its discussion panel were men.
Predictability, social media - i.e. people with too much time on their hands - took umbrage and outrage about the gaff.
Fonterra was then forced to quickly backtrack and include a couple of women in the panel, as well as apologise for being such a terrible sexist, unthinking monstrosity.
Maybe the dairy co-op should just stick to collecting, manufacturing and selling milk and leave the PC, woke claptrap to others.
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South Waikato farmer Bas Nelis is always interested in fine-tuning his business to improve results.
Fonterra has reduced its forecast 2026/27 Farmgate Milk Price.
Fonterra's Whareroa site took home the prestigious Directors Award at the co-op's 'Oscars of Manufacturing', while Clandeboye led the way with multiple wins at this year's Best Site Cup.
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Tayla Steele is in her fourth year of a Bachelor of Veterinary Science at Massey University in Palmerston North.
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