Expert Says Fonterra Backing Current Strategy With New CEO Appointment
The appointment of Richard Allen as Fonterra's new chief executive signals execution, not strategy, according to agribusiness expert Dr Nic Lees.
A recent example is when Fonterra decided it would get in on the International Women's Day trend.
However, its attempt to show just how woke it is turned out to be a PR fiasco.
Firstly, the dairy co-op announced it would hold a special panel to mark International Women's Day with a discussion on 'breaking the bias'.
Problem was all the members of its discussion panel were men.
Predictability, social media - i.e. people with too much time on their hands - took umbrage and outrage about the gaff.
Fonterra was then forced to quickly backtrack and include a couple of women in the panel, as well as apologise for being such a terrible sexist, unthinking monstrosity.
Maybe the dairy co-op should just stick to collecting, manufacturing and selling milk and leave the PC, woke claptrap to others.
