Wednesday, 30 March 2022 10:25

Keep it simple!

Written by The Hound

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OPINION: This old mutt has to giggle when organisations try to jump on bandwagons.

A recent example is when Fonterra decided it would get in on the International Women's Day trend.

However, its attempt to show just how woke it is turned out to be a PR fiasco.

Firstly, the dairy co-op announced it would hold a special panel to mark International Women's Day with a discussion on 'breaking the bias'.

Problem was all the members of its discussion panel were men.

Predictability, social media - i.e. people with too much time on their hands - took umbrage and outrage about the gaff.

Fonterra was then forced to quickly backtrack and include a couple of women in the panel, as well as apologise for being such a terrible sexist, unthinking monstrosity.

Maybe the dairy co-op should just stick to collecting, manufacturing and selling milk and leave the PC, woke claptrap to others.

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