Thursday, 31 August 2023 13:55

Interest waning?

Written by  The Hound

OPINION: This old mutt had to laugh at a recent summary of the fake meat sector by international food expert Joanna Blythman: “No wonder people are turning their noses up at fake meat... it’s not healthy, it won’t save the planet, and it tastes like burnt dog food”.

Blythman’s comments came in the wake of news that sales of plant-based burgers are plummeting.

Beyond Meat recently reported that its overall sales have slumped by almost a third.

The company was valued at $10 billion in 2019 and is now worth a fraction of that, at less than $1 billion.

Meanwhile, sales of fake meat more generally slid in the UK by 6% last year. According to market research firm Mintel, this trend is expected to continue.

“Vegetarians and vegans will be pleased that no animal had to die in making these products,” Blythman curtly added. “But that has not stopped shoppers abandoning them in droves.”

More like this

Wrong focus

OPINION: Your old mate reckons townie Brooke van Velden, the Minister of Workplace (or is it Woke Place) Relations is now showing how underemployed she is as a minister by initiating an investigation into whether young children should be banned from collecting eggs on farms and feeding animals.

Burn the village

OPINION: There's an infamous term coined by a US general during the Vietnam war, specifically in reference to the battle of Ben Tre: "We had to burn the village to save it."

Purist problem

OPINION: The sudden departure of Jim Ward, manager of Molesworth Station for 24 years, highlighted some major dysfunction in the way conservation estate is managed in this country - the biggest problem, as the Hound sees it, being idealogues who harp on about "taonga" and use all means possible to block sensible commercial operations on conservation land.

Drill baby, drill!

OPINION: While the destruction of NZ's oil and gas industry by Jacinda Ardern's band of merry vandals was virtue signalling on a heroic scale - producing no environmental benefit whatsoever - the politician vowing to make that industry whole again, Shane Jones, is not above a bit of virtue signalling of his own.

Trop de Paris!

OPINION: Your old mate's ear has been chewed off recently by farmers voicing their displeasure with the National Party, particularly relating to how they're treating their farmer base.

Featured

Massey University Wiltshire trial draws growing farmer interest

Farmer interest continues to grow as a Massey University research project to determine the benefits or otherwise of the self-shedding Wiltshire sheep is underway. The project is five years in and has two more years to go. It was done mainly in the light of low wool prices and the cost of shearing. Peter Burke recently went along to the annual field day held Massey's Riverside farm in the Wairarapa.

National

Machinery & Products

» Latest Print Issues Online

The Hound

Yes, Minister!

OPINION: The release of the Natural Environment Bill and Planning Bill to replace the Resource Management Act is a red-letter day…

Two-legged pests

OPINION: Federated Farmers has launched a new campaign, swapping ‘The Twelve Days of Christmas’ for ‘The Twelve Pests of Christmas’ to…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter