Thursday, 31 August 2023 13:55

Interest waning?

Written by The Hound

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OPINION: This old mutt had to laugh at a recent summary of the fake meat sector by international food expert Joanna Blythman: “No wonder people are turning their noses up at fake meat... it’s not healthy, it won’t save the planet, and it tastes like burnt dog food”.

Blythman’s comments came in the wake of news that sales of plant-based burgers are plummeting.

Beyond Meat recently reported that its overall sales have slumped by almost a third.

The company was valued at $10 billion in 2019 and is now worth a fraction of that, at less than $1 billion.

Meanwhile, sales of fake meat more generally slid in the UK by 6% last year. According to market research firm Mintel, this trend is expected to continue.

“Vegetarians and vegans will be pleased that no animal had to die in making these products,” Blythman curtly added. “But that has not stopped shoppers abandoning them in droves.”

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