Thursday, 31 August 2023 13:55

Interest waning?

Written by  The Hound

OPINION: This old mutt had to laugh at a recent summary of the fake meat sector by international food expert Joanna Blythman: “No wonder people are turning their noses up at fake meat... it’s not healthy, it won’t save the planet, and it tastes like burnt dog food”.

Blythman’s comments came in the wake of news that sales of plant-based burgers are plummeting.

Beyond Meat recently reported that its overall sales have slumped by almost a third.

The company was valued at $10 billion in 2019 and is now worth a fraction of that, at less than $1 billion.

Meanwhile, sales of fake meat more generally slid in the UK by 6% last year. According to market research firm Mintel, this trend is expected to continue.

“Vegetarians and vegans will be pleased that no animal had to die in making these products,” Blythman curtly added. “But that has not stopped shoppers abandoning them in droves.”

More like this

'LinkedIn Greens'

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities Party, labelled by some as the 'LinkedIn Greens' for their corporate spin on Green-esque 'tax the rich' policies.

UK Warning

OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in Westminster is a salient warning for us.

New Mates

OPINION: Proponents of regenerative agriculture tend to be naturally aligned with a 'green mindset', so they will be nonplussed with their new mates in the US of A.

Levy Scrutiny

OPINION: Mike Chapman, former chief executive of levy-funded HortNZ, has thrown out a challenge to farmers and growers to put their levy-funded industry organisations under the same scrutiny as fertiliser, electricity, labour and freight.

True Reflection?

A fair question has been raised about how member-funded organisations should conduct themselves when taking a public position on any given issue.

Featured

Ballance Urges Farmers to Plan Ahead for El Niño

With forecasters advising El Niño conditions will develop through winter and strengthen into spring and summer, Ballance Agri-Nutrients is encouraging farmers and growers to think ahead about nutrient planning and be prepared to work around challenging weather conditions.

Why 'Fork to Farm' Beats Farm to Fork, Expert Says

In the past, much has been made of the concept of farm to fork, but an Australian expert in food science and marketing with experience in the dairy industry, Dr Angeline Achariya, says the reverse of this slogan is critical to win modern day consumers.

National

Machinery & Products

» Latest Print Issues Online

The Hound

'LinkedIn Greens'

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…

UK Warning

OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter