Thursday, 31 August 2023 13:55

Interest waning?

Written by  The Hound

OPINION: This old mutt had to laugh at a recent summary of the fake meat sector by international food expert Joanna Blythman: “No wonder people are turning their noses up at fake meat... it’s not healthy, it won’t save the planet, and it tastes like burnt dog food”.

Blythman’s comments came in the wake of news that sales of plant-based burgers are plummeting.

Beyond Meat recently reported that its overall sales have slumped by almost a third.

The company was valued at $10 billion in 2019 and is now worth a fraction of that, at less than $1 billion.

Meanwhile, sales of fake meat more generally slid in the UK by 6% last year. According to market research firm Mintel, this trend is expected to continue.

“Vegetarians and vegans will be pleased that no animal had to die in making these products,” Blythman curtly added. “But that has not stopped shoppers abandoning them in droves.”

More like this

Our own 'Clarkson'

OPINION: The huge success of former Top Gear host Jeremy Clarkson's new TV show, Clarkson's Farm, and the boost it has given the image of farming in the UK, has prompted one scribe to wonder aloud who could fill a similar role here in NZ.

Gaslight much?

OPINION: Labour leader Chris 'Chippy' Hipkins is carrying on the world-class gaslighting of the nation that he and his cohorts started after their disastrous Covid response; now trying to undermine the Covid inquiry to protect his own backside.

Corporate narrative?

OPINION: Forget about the fabled 'rural-urban' divide, the real fault-line in farming might actually be the divide between grass-roots farmers and the industry corporates who claim to be 'speaking on behalf of farmers'.

Overbearing?

OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.

Foot-in-mouth

OPINION: The Hound hears from his canine pals in Southland that an individual's derogatory remarks on social media have left them wishing they had kept their mouth firmly closed.

Featured

National

Machinery & Products

» Latest Print Issues Online

The Hound

Gaslight much?

OPINION: Labour leader Chris 'Chippy' Hipkins is carrying on the world-class gaslighting of the nation that he and his cohorts…

Our own 'Clarkson'

OPINION: The huge success of former Top Gear host Jeremy Clarkson's new TV show, Clarkson's Farm, and the boost it…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter