Tuesday, 21 September 2021 14:15

Greenwashing!

Written by  The Hound

OPINION: A mate of the Hound's wants to know what's happened to meat company Silver Fern Farms and its latter day conversion to wokeism.

Recently, the meat processor made a big song and dance about going down a 'regenerative agriculture' path.

However, as your old mate's source points out, SFF is using the Savory Institute process to monitor its regen accreditaion - this being done by a company called Ata Regenerative.

However, this old mutt's mate points out that a quick check of the credentials of some of the people involved at Ata includes one who was once heavily involved with the infamous Crafar farms empire.

Remember how sustainable that enterprise was - not!

Meanwhile, SFF is now crowing about achieving Toitū.

What did Shane Jones used to say? 'Go woke, go broke'!

More like this

Wrong focus

OPINION: Your old mate reckons townie Brooke van Velden, the Minister of Workplace (or is it Woke Place) Relations is now showing how underemployed she is as a minister by initiating an investigation into whether young children should be banned from collecting eggs on farms and feeding animals.

Burn the village

OPINION: There's an infamous term coined by a US general during the Vietnam war, specifically in reference to the battle of Ben Tre: "We had to burn the village to save it."

Purist problem

OPINION: The sudden departure of Jim Ward, manager of Molesworth Station for 24 years, highlighted some major dysfunction in the way conservation estate is managed in this country - the biggest problem, as the Hound sees it, being idealogues who harp on about "taonga" and use all means possible to block sensible commercial operations on conservation land.

Featured

Global Trade Uncertainty 'Likely To Remain'

Global trade has been thrown into another bout of uncertainty following the overnight ruling by US Supreme Court, striking down President Donald Trump's decision to impose additional tariffs on trading partners.

National

Machinery & Products

» Latest Print Issues Online

The Hound

Bulldust!

OPINION: Here w go: the election date is set for November 7 and the politicians are out of the gate…

No good news?

OPINION: ECan data was released a few days ago showing Canterbury farmers have made “giant strides on environmental performance”.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter