Greenwashing!

Recently, the meat processor made a big song and dance about going down a 'regenerative agriculture' path.

However, as your old mate's source points out, SFF is using the Savory Institute process to monitor its regen accreditaion - this being done by a company called Ata Regenerative.

However, this old mutt's mate points out that a quick check of the credentials of some of the people involved at Ata includes one who was once heavily involved with the infamous Crafar farms empire.

Remember how sustainable that enterprise was - not!

Meanwhile, SFF is now crowing about achieving Toitū.

What did Shane Jones used to say? 'Go woke, go broke'!