Tuesday, 21 September 2021 14:15

Greenwashing!

Written by  The Hound

OPINION: A mate of the Hound's wants to know what's happened to meat company Silver Fern Farms and its latter day conversion to wokeism.

Recently, the meat processor made a big song and dance about going down a 'regenerative agriculture' path.

However, as your old mate's source points out, SFF is using the Savory Institute process to monitor its regen accreditaion - this being done by a company called Ata Regenerative.

However, this old mutt's mate points out that a quick check of the credentials of some of the people involved at Ata includes one who was once heavily involved with the infamous Crafar farms empire.

Remember how sustainable that enterprise was - not!

Meanwhile, SFF is now crowing about achieving Toitū.

What did Shane Jones used to say? 'Go woke, go broke'!

More like this

Review SOEs!

OPINION: NIWA has long weathered complaints about alleged stifling of competition in forecasting, and more recently, claims of lack of transparency by the Crown-owned entity - spurred by its refusal to release information under the OIA about its conduct around Cyclone Gabrielle and the Hawke's Bay flooding.

Bank reset

OPINION: Adding to calls to get banks to 'back off', NZ Agri Brokers director Andrew Laming has revealed that the banking structure massively favours lending to housing, at the expense of the productive sectors, particularly agribusiness.

Smugness

OPINION: Just as they did in 2016 when Trump beat Clinton, liberals in the media are crying "how did this happen?"

Snail mail

OPINION: About as productive as a politician's taxpayer-funded trip to Hawaii, as cost-effective as an OSPRI IT project, and as smart as the power-company pylon worker, the Hound gives you the NZ Post business strategy:

Positive vibes from China

Silver Fern Farms chief executive Dan Boulton says his recent visit to China has left him feeling optimistic about the situation there for the meat industry.

Featured

Massey Research Field Day attracts huge interest

More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.

National

Winter grazing warning

Every time people from overseas see photographs of cows up to their hocks in mud it's bad for New Zealand.

ANZ defends farm lending rates

The country's largest lender to the agriculture sector says it's not favouring home loans over farm and business lending.

Machinery & Products

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo…

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make…

» Latest Print Issues Online

The Hound

Review SOEs!

OPINION: NIWA has long weathered complaints about alleged stifling of competition in forecasting, and more recently, claims of lack of…

Bank reset

OPINION: Adding to calls to get banks to 'back off', NZ Agri Brokers director Andrew Laming has revealed that the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter