Tuesday, 21 September 2021 14:15

Greenwashing!

Written by  The Hound

OPINION: A mate of the Hound's wants to know what's happened to meat company Silver Fern Farms and its latter day conversion to wokeism.

Recently, the meat processor made a big song and dance about going down a 'regenerative agriculture' path.

However, as your old mate's source points out, SFF is using the Savory Institute process to monitor its regen accreditaion - this being done by a company called Ata Regenerative.

However, this old mutt's mate points out that a quick check of the credentials of some of the people involved at Ata includes one who was once heavily involved with the infamous Crafar farms empire.

Remember how sustainable that enterprise was - not!

Meanwhile, SFF is now crowing about achieving Toitū.

What did Shane Jones used to say? 'Go woke, go broke'!

More like this

Wrong focus

OPINION: Your old mate reckons townie Brooke van Velden, the Minister of Workplace (or is it Woke Place) Relations is now showing how underemployed she is as a minister by initiating an investigation into whether young children should be banned from collecting eggs on farms and feeding animals.

Burn the village

OPINION: There's an infamous term coined by a US general during the Vietnam war, specifically in reference to the battle of Ben Tre: "We had to burn the village to save it."

Featured

$10m Boost for Govt Coffers From Pāmu

State farmer Pāmu (Landcorp) has announced it will pay a $10 million special dividend to the Crown off the back of a strong outlook for the business and a capital repayment of $9.5 million following Fonterra's consumer business sale.

Editorial: Calm and Common Sense

OPINION: As the fuel crisis hits the country and rural New Zealand in particular, perhaps it's time to turn to one of the kaumatua of the rural sector, Pita Alexander - farm accountant, advisor and a source of knowledge and insightfulness.

National

Machinery & Products

Chinese Tractors Eye Western Europe

Having caused quite a stir at last year’s Agritechnica, Chinese manufacturer Zoomlion is reported to be conducting large-scale field trials…

» Latest Print Issues Online

The Hound

What A Choice!

OPINION: If you ask this old mutt, the choice at the next election isn't shaping up as a contest of…

Your Call!

OPINION: A mate of yours says we're long overdue for a reckoning on what value farmers really get for the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter