Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
He points out that the couple - much like Hollywood movie director and Wairarapa-based 'farmer' James Cameron - just love to talk a bit game and tell farmers how to suck eggs.
However, in Cameron's case, it was recently discovered that the Hollywood mogul's big plans for replacing evil, carbon-belching livestock with vegetables has now made way for more lucrative dairy grazing.
Meanwhile, Ross - who has been farming for all of five minutes and made all his money marketing and selling over-hyped vodka and over-priced craft beer - is now being pimped out by a government-owned business, via an expensive public relations firm, as the exemplar of NZ farming.
