OPINION: A mate of the Hound's reckons recent over-the-top coverage about Lake Hawea station owners Geoff and Justine Ross as the first 'farmers' in NZ to have their carbon footprint certified, is an insult to the sector.
He points out that the couple - much like Hollywood movie director and Wairarapa-based 'farmer' James Cameron - just love to talk a bit game and tell farmers how to suck eggs.
However, in Cameron's case, it was recently discovered that the Hollywood mogul's big plans for replacing evil, carbon-belching livestock with vegetables has now made way for more lucrative dairy grazing.
Meanwhile, Ross - who has been farming for all of five minutes and made all his money marketing and selling over-hyped vodka and over-priced craft beer - is now being pimped out by a government-owned business, via an expensive public relations firm, as the exemplar of NZ farming.