OPINION: Your old mate was told about some research that proves that what consumers claim and what they actually do are very different.
According to recent consumer research, 1 in 3 New Zealanders claim they are eating less meat for 'health reasons'.
Ironically, the very same research found that the top 10 items that saw the biggest increase in supermarket purchases in NZ included such 'healthy' things as: carbonated drinks, chocolate, ice cream, snacks and fried chicken.
This old mutt reckons many consumer claims can be likened to those people (mainly those of the liberal/lefty persuasion) who proudly claim they are only too happy to pay more tax - but are first to have their grubby mitts out for free taxpayer handouts!