OPINION: A mate of the Hound's recently pointed him to a podcast called The Detail, and a recent episode covering the emergence of rural ginger group Groundswell.
The supposedly independent taxpayer-funded podcast, interviewed a Wellington-based journalist all about Groundswell.
Said journalist pontificated on putting the boot into Groundswell - claiming the lobby only represented an "angry vocal minority that doesn't reflect what most farmers are thinking" and "the way they've carried on just does the sector an enormous disservice".
The podcast producers made a brief disclosure saying this journalist's husband "worked in the primary sector".
However, this 'disclosure' was not very 'full'.
In fact, said journalist's husband is in fact the highly-paid spin doctor for many of the established primary sector lobbies in Wellington, most of which has criticised and who are currently in a public dogfight with the rural lobby.