Dawn Meats takes 65% stake in Alliance Group in major industry deal
Alliance and Dawn Meats have completed their new strategic partnership.
Apparently it was all down to beef and lamb, with the Alliance Group as the official supplier to the New Zealand team for the games in Birmingham.
Alliance's Shane Kingston said the meat co-op supplied its 'award-winning' Pure South beef and lamb range and Lumina lamb for the protein-packed meals for the New Zealand athletes - as well as their entourages and delegated.
"It's no surprise our Commonwealth Games' athletes turned to New Zealand beef and lamb to give them the boost they need," he said. "Lean, red meat is nature's power pack - delivering a lot, in a little."
And as the NZ team's medal laden success shows - no one could argue with that!
