Thursday, 04 October 2018 11:32

Face palm

Written by 

Your canine crusader cannot believe how bad a job Fonterra’s public relations team does for the dairy co-op.

Despite employing a huge team of spin doctors who are paid well to enhance and protect the co-op’s reputation, the public face of Fonterra goes from bad to worse. Right on the heels of announcing a near-$200 million loss for the past year, reports have come to light about the co-op’s Europe staff flying at least 9000km to a sales and marketing meeting at a Southern California beach resort town. The company refused to give details of the meeting at the tourist and surf mecca Huntington Beach, which NBR reported was attended by up to 200 staff from the co-op’s New Zealand milk product division just when it was announcing, last week, a historic annual loss of $196 million.

More like this

Fonterra R&D: Innovation needs more than just PhDs

Common sense and good human judgement are still a key requirement for the super highly qualified staff working at one of New Zealand's largest and most important research facilities - Fonterra's R&D Centre at Palmerston North.

Misguided campaign

OPINION: Last week, Greenpeace lit up Fonterra's Auckland headquarters with 'messages from the common people' - that the sector is polluting the environment.

Featured

Horticulture exports hit $8.4B, surge toward $10B by 2029

A brilliant result and great news for growers and regional economies. That's how horticulture sector leaders are describing the news that sector exports for the year ended June 30 will reach $8.4 billion - an increase of 19% on last year and is forecast to hit close to $10 billion in 2029.

National

Machinery & Products

Calf feeding boost

Advantage Plastics says it is revolutionising calf meal storage and handling, making farm life easier, safer, and more efficient this…

JD's precision essentials

Farmers across New Zealand are renowned for their productivity and efficiency, always wanting to do more with less, while getting…

» Latest Print Issues Online

The Hound

Be afraid

OPINION: Your old mate hears some of the recent uptick in farmer confidence has slipped since the political polls started…

Trust us!

OPINION: Ther'es a reason politicians rank even lower than John Campbell in the most trusted profession surveys.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter